Cision

JUNE 25, 2015

Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Report back to leadership. This will show the value of a public relations campaign. Update your profiles and bio. Are you the one quoted?

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Email takeovers – some trade media publications offer this option but call it something else. 16% on marketing analytics. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. The publication of a series of CIPR AIinPR primers was an important moment. It also induces being part of creativity in AI groups. In the past two years the panel has explored the impact of AI on productivity and skills.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers.

B2B 76

B2B Media eBook Interviews 76

Cision

APRIL 8, 2015

Get to the heart of what your press release is really about in the headline, says Carrie Winans, public relations officer for SmartSign. Get tips, tactics and strategies from our free white paper! Hayes, principal/director of Crescendo-Public Relations Turned Up. Image: Phillip Capper ( Creative Commons ).

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Survey 74

Survey Industry Communications Corporate 74

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 118

Publicity Conference Leadership Measurement 118

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. The white paper has its own specific audience and purpose that separates it from other PR content.

Case Study 231

Case Study Writing Pitching SEO 231

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. That doesn’t mean public relations can’t build brand awareness; it can. What about a flood of LinkedIn comments?

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Use coverage to demonstrate results to leadership. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. white papers (36%). The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 100

Survey Media Relations Corporate Communications 100

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 73

Survey Trends Communications Storytelling 73

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Click here for our free live-streaming white paper! Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. If the influencer you are working with is cerebral, have them dive into a deep white paper with you.

Survey 60

Survey Trends Marketing B2B 60

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

I’m a late convert to B2B public relations. A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

Cision

NOVEMBER 27, 2015

Lead generation is as important to public relations as news mentions. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Take elements of your best thought leadership materials and turn them into blog posts. Host webinars featuring respected thought leaders.

Strategy 120

Strategy How To Data Infographics 120

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. White papers. While great content will always take the marketing lead, without consistent publication of content you cannot move much further. Short-form videos.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

AUGUST 17, 2015

Thought leadership should be part of every company and should include information from communication professionals and other workers. Learn how to respond with our white paper! Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ). Recruitment of Thought Leaders.

Study 120

Study Engineering Mobile Crisis 120

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 72

Infographics Case Study Video Survey 72

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. 24) Jason Keath. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

How To 40

How To Infographics Video Instagram 40