Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. PR content offers depth, credibility. The interest or engagement phase comes next.

Storytelling 233

Storytelling Software Education LinkedIn 233

Cision

NOVEMBER 7, 2015

Get our free influencer white paper today! By brainstorming the types of thought leadership or entertainment your brand can deliver to its audience, you’ll make it easy for a blogger to envision the benefits of working with your company. Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ).

Brand 120

Brand Branding Social Media SEO 120

Cision

DECEMBER 22, 2015

You want to create visibility and thought leadership someone can ’ t duplicate. Get our free white paper today! Images: Daniel Oines , Alan Stark ( Creative Commons ). All of these things will help you move forward and get you to where you want to be. And what you want to be is indispensable. Stay current.

Corporate 120

Corporate Leadership Creativity Study 120

Cision

AUGUST 11, 2015

The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Check out our “Streaming Video Best Practices for PR” white paper now! Strozier ( Creative Commons ). What subjects make for a good podcast? Strozier , M.

Software 120

Software SEO Video Education 120

Cision

APRIL 16, 2015

You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Get the tips and tactics you need in our free white paper! Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ). Be judicious when using images.

Infographics 120

Infographics Storytelling Content Marketing Film 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

AUGUST 5, 2015

Read our free white paper for 10 outside-the-box content marketing ideas! Guest blogging gives you the opportunity to show off your thought leadership in your industry. Images: Ricky Brigante , buzzrael , jeffrey james pacres ( Creative Commons ). Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Pitching Writing Video 159

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Cision

JUNE 25, 2015

Report back to leadership. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Follow her on Twitter: @jenlawhead.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and. white papers (36%).

Survey 96

Survey Media Relations Corporate Communications 96

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers.

B2B 76

B2B Media eBook Interviews 76

Beyond PR

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Can your PR firm bring big creative ideas and execute on them? If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales.

B2B 66

B2B Trade Shows Survey Study 66

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

APRIL 8, 2015

Get tips, tactics and strategies from our free white paper! Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Image: Phillip Capper ( Creative Commons ). Consider how you can add sizzle to your headline to get more clicks. Want to stand out with your content? Answer the question.

Writing 120

Writing Retail Content Marketing Groups 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Take elements of your best thought leadership materials and turn them into blog posts. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Host webinars featuring respected thought leaders.

Strategy 120

Strategy How To Data Infographics 120

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Image: Twenty20 via Pexels, Creative Commons CC0. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images.

Content Marketing 56

Content Marketing Marketing Brand Branding 56

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. bring creative ideas and use data to execute? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Anything is Easy if You Try Hard Enough. Image: Jason Rosewell via Unsplash.

Survey 80

Survey Industry Communications Corporate 80

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. I agree with that so much. “What’d you find interesting?

Brand 102

Brand Branding Marketing Facebook 102

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Host a customer appreciation event with personalised gifts and special deals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Her team leads social media, PR, creative and blogging for the brand.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives. Get creative to stand out. Additionally, the PR team may develop the speech into a white paper or byline.

Conference 95

Conference Trade Shows How To B2B 95

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. It also induces being part of creativity in AI groups. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. White papers. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Blogs and articles.

Content Marketing 81

Content Marketing Marketing Web SEO 81