Creativity Media Relations Training Workshop 
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. It’s PR, not ER.
PRSay
APRIL 19, 2019
I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow.
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PRSay
MAY 23, 2019
How everything is derivative, nothing creative out there. I ran into this again during my “ Secrets of Media Relations Masters ” workshop. I hosted a training session with the guy who pulled that one off. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.
PRSay
MARCH 29, 2019
Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day. Get more media pitching knowledge from Michael Smart here.
PRSay
MARCH 8, 2018
Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.
PRSay
MAY 25, 2018
One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.
PRSay
FEBRUARY 4, 2019
Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.
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