Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

OCTOBER 1, 2015

You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). Build your list.

Media 120

Media Pitching System Google 120

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Share with clients. Circulate internally.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. One organization that has mastered this method is the New York Public Library. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Are you a nonprofit?

Mobile 120

Mobile Community Blogging Publicity 120

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Because content and the incredible amount of social media posts used to promoted suffer from over-messaged sales pitches. Read our free “How to Beat Content Marketing Overload” white paper now! (No

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

NOVEMBER 3, 2015

Pitch reporters and influencers. When pitching, it’s important to be clear and concise. For reporters, email is the preferred place for pitches, according to Cision’s 2015 Social Journalism Study. This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more.

Social Media 120

Social Media Pitching Writing Report 120

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. It helped produce a draft that was airtight, which is exactly how client-facing work and public materials should be. Give the elevator pitch, check the person’s interest and then tell the full version. Everyone makes mistakes.

Insurance 120

Insurance Insurance Interviews Crisis 120

Sword and the Script

OCTOBER 22, 2019

Email takeovers – some trade media publications offer this option but call it something else. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. 3) Audio and podcasts. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Beyond PR

NOVEMBER 10, 2016

And although communication is the one skill every public relations professional must have, we’ve all been guilty of missing the mark one time or another. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists.

Media 77

Media Pitching Resources Media Relations 77

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Cision

APRIL 8, 2015

Get to the heart of what your press release is really about in the headline, says Carrie Winans, public relations officer for SmartSign. Get tips, tactics and strategies from our free white paper! Hayes, principal/director of Crescendo-Public Relations Turned Up. Image: Phillip Capper ( Creative Commons ).

Writing 120

Writing Retail Content Marketing Groups 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Automotive Media Journalism 75

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

DECEMBER 21, 2015

Introduced in August for public figures only (this service is called “ Mentions “), Facebook has started a small roll-out to US users , and just introduced the service to verified business Pages (to learn how to verify a Page on Facebook, click here ). Get our free “Video Streaming Best Practices for PR” white paper today!

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. I’m open to pitches on these, but please read this first. 66% said conferences (including virtual).

B2B 117

B2B Marketing Survey Software 117

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But do use it in a pitch to a morning talk show. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JUNE 18, 2015

Done poorly, it not only can decrease those very things but also produce public backlash. Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Want to produce more effective pitches? Focus on your niche. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

JUNE 23, 2015

Journalists find press releases useful as part of pitches and they start to write about you. Click here for a free white paper that shows how! Image: markheybo , Simon Bleasdale , Paurian , Ministerio de Cultura de la Nación ( Creative Commons ). And that makes them more likely to write about you!

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper!

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper!

Data 120

Data Tools Google Examples 120

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

NOVEMBER 27, 2015

Lead generation is as important to public relations as news mentions. Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Build your strategy based on revenue drivers.

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. The idea was to create transparency across the industry and help freelance creatives negotiate. June, Illinois. Complacency is the enemy of good content.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. Is your agency bringing creative ideas to the table?

Content Marketing 71

Content Marketing Social Media Marketing Media 71

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. They don’t block influencer blog posts, or emails, or sponsored white papers.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48