5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. These visual elements can be anything from images to graphs or charts that don’t take a lot of time to create, yet are incredibly useful when presenting the information.

Creativity 88

Creativity Strategy Marketing Infographics 88

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Stern + Associates

JULY 5, 2023

Through keynote presentations, workshops, small group and one-on-one sessions, Gary Hamel can customize content for your business needs including but not limited to: Innovation From Everyone, Every Day If innovation is so important, why do most companies struggle with it? For decades that was true. Now it is not.

Creativity 62

Creativity Groups Strategy System 62

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

PRSay

SEPTEMBER 30, 2019

Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. The French call it l’esprit de l’escalier — the wit of the staircase.

Creativity 118

Creativity Writing Training Meeting 118

Prohibition

JULY 18, 2023

It involves reflecting on our persona and how we present ourselves to the world. The episode also shed light on the importance of creativity in discovering our purpose. Traditional brainstorming methods were challenged, with the focus shifted to asking beautiful questions that spark creativity.

Creativity 62

Creativity Tools Communications Publicity 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Creative minds can think alike. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. ” CEO called out on Twitter.

Agency 361

Agency Pitching Creativity Groups 361

Steve Barrett on PR

JUNE 13, 2024

PRWeek’s Steve Barrett presents a guide for communicators and marketers looking to survive the annual Festival of Creativity in the South of France.

Creativity 147

Creativity Communications Marketing Blogging 147

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

Meeting 52

Meeting Creativity Internal International 52

Contently - Strategy

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Click here to see the full presentation slides. ). Click here to see the full presentation slides. ).

Enterprise 77

Enterprise Content Marketing B2C Data 77

5W PR

NOVEMBER 22, 2024

As parents seek thoughtful and meaningful presents for their little ones, educational toys have become increasingly popular. However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing.

Education 78

Education Marketing Creativity Storytelling 78

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 245

Communications Creativity Product Launch Writing 245

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. It’s the notion that we are thinking differently in our approach to promote, present, educate or entertain with the goal of selling a product or service. Looking for an agency partner that can both bring big creative. Talk to Us !

Creativity 77

Creativity Technology Marketing Web 77

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. A while back, Inc.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. Second, my trend presentations usually tend to be a bit more pragmatic.

Social Media 186

Social Media Trends Marketing Media 186

Steve Barrett on PR

NOVEMBER 16, 2023

PR agencies should mirror the presentation skills of creative firms when selling their work but remember that most effective modern activations revolve around earned media — whoever produces them.

Industry 170

Industry Creativity Agency Media 170

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Most have been replaced by creative digital marketing companies. Breakthrough creative. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 421

Agency Creativity Advertising Advertising 421

PR in High Definition

JUNE 21, 2018

Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

JUNE 21, 2018

Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again.

Creativity 48

Creativity Tools Engineering Groups 48

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PR in High Definition

JUNE 22, 2018

Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again.

Creativity 48

Creativity Tools Engineering Groups 48

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. So, this year, like last, I chose to present virtually. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. Finally, a couple caveats as you review the presentation below.

Social Media 163

Social Media Trends Media Creativity 163

Sword and the Script

OCTOBER 29, 2024

Creative briefs. Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Review and approval.

Marketing 191

Marketing eBook Guidelines B2B 191

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Stern + Associates

FEBRUARY 23, 2023

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

Creativity 117

Creativity Film Groups Engineering 117

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! . Creative and collaborative environment that emphasizes your personal growth. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203