PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

5W PR

NOVEMBER 22, 2024

As parents seek thoughtful and meaningful presents for their little ones, educational toys have become increasingly popular. However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing.

Marketing 78

Marketing Education Creativity Storytelling 78

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 245

Communications Creativity Product Launch Writing 245

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Let me tell you about one such story.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

FEBRUARY 21, 2023

I like helping people express themselves creatively and share their knowledge.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. He later realized that he preferred public relations to journalism. Sponsored by the U.S.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. And to tell memorable stories, we need to understand how to make emotional connections with the audience, and to present a story that holds their attention. Otherwise, we risk declining professional standards.

Construction 182

Construction Storytelling Tools B2B 182

Contently - Strategy

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. The same goes for businesses.

Storytelling 120

Storytelling Case Study Crisis Viral 120

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

5W PR

SEPTEMBER 4, 2024

Creative Storytelling : Parents are overwhelmed with information during the back-to-school season, making it crucial to stand out with storytelling that connects on an emotional level. Parenting is a marathon, not a sprint.

Survey 78

Survey Storytelling Financial Crisis Management 78

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.

Leadership 185

Leadership Storytelling Viral Banking 185

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

Karen Freberg

SEPTEMBER 17, 2017

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

Creativity 40

Creativity Storytelling Sports Social Media 40

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. The below presentation gives a visual overview of the process we used to find product-market fit. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Ethical Voices

JUNE 12, 2023

They’re presenting almost a binary solution set. When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell. It lacks originality.

Ethics 70

Ethics Storytelling Communications Training 70

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters.

Communications 161

Communications Storytelling Film Training 161

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. From creative treatment through scripting, the act of producing a story to inspire response has the potential to reinforce stereotypes and, however unwittingly, inequalities. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Polaris

NOVEMBER 26, 2014

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. This week, we’re talking about one of the most popular TED Talks ever: Sir Ken Robinson on Do Schools Kill Creativity? Very funny.

Education 170

Education Media Training Training Interviews 170

Contently - Strategy

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 142

Trends LinkedIn Video B2B 142

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter.

Storytelling 40

Storytelling Brand Branding Advertising 40

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. ” — Emily Dunlop, president, AxiCom U.S.

Conference 109

Conference Internal International Storytelling 109

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. In this presentation, we'll walk you through seven ways combining customer data with artificial intelligence can forge insights that can be used to create better, more targeted content that will connect and engage readers and deliver on conversion goals.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

With that in mind, here are five key cloud computing predictions that present content and PR coverage opportunities in the year ahead. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Customer experience is king. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. The most memorable part was presenting a PR proposal to a potential new client with the team. The most memorable part was presenting a PR proposal to a potential new client with the team.

Storytelling 69

Storytelling Internal International Instagram 69

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable.

Training 370

Training Media Training Crisis Communications Reputation 370