5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. At a certain point, most small businesses outgrow their first forays into public relations. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. Analysis: Customer experience or CX is one of the hottest trends in business at the moment.

Technology 129

Technology Study Communications Survey 129

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. DeleteFacebook quickly became a trending topic. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly. Customer service?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? The answers are starting to feel repetitive and formulaic.

Interviews 102

Interviews Publicity Technology Social Media 102

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

David PR Group

FEBRUARY 18, 2016

David: When did you realize that customer experience is the new brand? I have tracked and researched customer relationship trends for many years, and when I looked at the iconic brands, I believed that their successes were bigger than the products and bigger than the brands themselves. JPD: How do you start?

Employee 40

Employee Measurement Meeting Customer Service 40

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

Agency 188

Agency SEO Advertising Advertising 188

The Hoffman Agency

NOVEMBER 21, 2023

But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service. “Until senior leadership starts to think this isn’t a trade-off, we’re not going to see a change,” he said.

Branding 36

Branding Brand System Technology 36

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. The motion was “You don’t need compliance rules when your employees have social media.” Data is everywhere.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. Most weeks we’ll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. 13) Mike Stelzner. Social Media Marketing Podcast. 39) Donna Papacosta. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

NOVEMBER 19, 2017

The application of data in public relations isn’t a new trend. 11 Leadership becomes social. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. 5 Listening to conversations.

Publicity 164

Publicity Ethics Community Data 164

PRSay

MAY 18, 2016

Journalists and reporters crave data that they can use to report on your industry or trends at large. That’s a really unique and interesting trend that communication professionals should harness. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers.

Data 106

Data Meeting Measurement Guidelines 106