Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. but definitely old. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. How much time can they commit? How much budget can you dedicate?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

DECEMBER 28, 2019

However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. how long it took to get traction. how far X dollars go (e.g. when something began. for non-profits).

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. So can you tell us a bit about how communicators should think about that journey? Bryan: Definitely. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

Shift Communications

DECEMBER 11, 2015

It feels like the definition of integrated is moving to a business term vs. marketing one. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Measurement Continues to Evolve. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES?

Branding 48

Branding Brand Storytelling Healthcare 48

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Lauren: Yes. Paul: I can imagine.

Trends 78

Trends Branding Brand Reddit 78

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? Follow Brian on LinkedIn. Talking Points.

Branding 78

Branding Brand Marketing Data 78

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Keep showing your client their ROI and how different approaches get different results.

Agency 40

Agency Real Estate Film Video 40

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. We are the storytellers and content marketing should be our domain. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

SEPTEMBER 18, 2014

The narrative of what we do must also be shifting away from storytelling as the primary function of public relations toward framing PR as the strategic management of organizational relationships. Today, many national PR associations are grappling with how to assist female members in rectifying this imbalance.

Study 99

Study Measurement Survey Education 99

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing.

Social Media 92

Social Media Marketing Media Creativity 92