The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. The last two steps are about engagement and measurement.

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Tools Strategy Content Marketing Measurement 100

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

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How To Media Guidelines Pitching 176

Buzzstream

NOVEMBER 10, 2020

Get weekly exclusives (find a celebrity, conduct the interview etc.). If you must attach additional information, make sure it’s a word document that journalists can copy and paste from rather than a PDF, which we cannot copy text from without formatting being ruined. Keep an eye out for breaking stories. Get source quotes .

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Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. Document this workflow overview. You can’t improve what you don’t measure. Raf Weverbergh , founder of PR agency FINN.

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How To Software System Employee 60

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81