Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data.

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Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . There are several references to Moz and PR on this blog. As PR pro, it provides two valuable benefits. CC BY-SA 2.0 ).

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5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Measuring Media Kit Success. In the digital age, trust is the biggest component for a successful business.

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Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

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Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. Document this workflow overview. You can’t improve what you don’t measure. You could get back to that for another workshop.

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ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). And they all blog.

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