Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. So, being a super fan of Siege Media, I wanted to get the inside scoop on how the strategy works, the challenges, and the tactics behind its success. Ross: Yes.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. She will answer questions about PR measurement. Join the #DigitalPR Twitter chat on Friday Feb 26 at 10 am Pacific and 1 pm Eastern with guest Katie Paine.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? With digital analytics it’s possible to know exactly how effective your content is.

Measurement 154

Measurement How To Guidelines Analytics 154

The Proactive Report

DECEMBER 13, 2016

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

Measurement 100

Measurement How To Guidelines Analytics 100

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Buzzstream

SEPTEMBER 3, 2024

In our post about how to contact reporters , I talked about some specific checks that you need to do when evaluating journalists: Do they still work there? For example, say BuzzStream was releasing a new digital PR course. In my pitch, I might want to cite some data explaining why digital PR is trending right now.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The tricky part is figuring out what to content to create and how to measure its effectiveness. The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The tricky part is figuring out what to content to create and how to measure its effectiveness. The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The tricky part is figuring out what to content to create and how to measure its effectiveness. The reason content is best created by the Digital PR team is because it is a communication function.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible How to create a Twitter list.

Digital PR 100

Digital PR System Video Twitter 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach. Then click on ‘Create a Research List’.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. How to create a Twitter list. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

APRIL 13, 2018

Measuring awareness. You need to know how it was received: Did it get seen, shared, clicked or commented upon? Measuring interest. Measuring conversion. You want them to love the product or service and tell others how great it is. Measuring advocacy. How Content Makes Loyal Fans. You might also like.

Measurement 138

Measurement Analytics Google Social Media 138

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Learn to Measure Success. What is the point of implementing an earned media strategy if you can’t measure its effectiveness?

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. Invest in training on digital skills for your team. Learn how to listen, analyze and engage your stakeholders. These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. How much went in, what did you achieve and what did we get in return? See you on Tuesday.

Measurement 100

Measurement Tools Twitter Analytics 100

Buzzstream

AUGUST 16, 2024

How to check if they are still at the publication There are a few easy ways to check if a journalist is still at the publication. How to check their beat “Beat” or “Industry” are used relatively interchangeably depending on the media database. Now that we know how to find journalists let’s quickly touch on how to contact them.

How To 62

How To Pitching Tourism Google 62

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. . Measuring Media Kit Success. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

OCTOBER 10, 2024

How To Calculate the Cost of a Guest Post In these cases, the cost goes to paying the vendor or marketplace to write a “guest post” and include a link to your service or website. Although authority and traffic aren’t the only two ways to measure a link’s quality (relevance is also a major factor), they are two significant signals.

Analysis 126

Analysis Digital PR SEO Agency 126

Rock the Status Quo

FEBRUARY 23, 2015

Learn to Podcast: This new SlideShare deck from Jay called How to Produce a Podcast in 15 Steps is youtility at its best, including tips AND specific tools Sir Baer uses to fuel some of his success! It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

FEBRUARY 7, 2018

The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. Understanding how the agency plans to secure media coverage for your brand is crucial. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279