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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Traditional media skills such as radio broadcasting and television production are still vital.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. I use the term media kit because it is more inclusive. Even radio.

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PR Contractors: How much should you be charging?

Remote PR Jobs

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100
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International Conference Preview: Bob Woodward on the Importance of Investigative Journalism

PRSay

It’s not just a matter of getting a version and printing it. When I do these books — the last book is “Fear: Trump in the White House” — I spend a couple of years talking to people, going back, getting notes, getting documentation. Do research, have time, and don’t do a 45-minute interview and run out. I certainly don’t know.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.