Sun.Feb 25, 2024

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5 tips for integrating marketing with product design—and why it works

Agility PR Solutions

Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your marketing strategy. Product design isn’t just about making something that […] The post 5 tips for integrating marketing with product design—and why it works appeared first on Agility PR Solutions.

Marketing 108
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The Do’s and Don’ts of Writing a Book Press Release

PR Fuel

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Many of those will remain unknown. So, how. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 104
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With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer

Agility PR Solutions

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable. But new research from insurance giant Chubb reveals that the brands and businesses whose transactions are mostly digital are […] The post With digital trust in a tailspin, consumers turn to social commerce—but brands say they are

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Collaborators for Change: Research on the Relationship between Communications and Diversity Executives

Institute for Public Relations

Download the Full Report (PDF): Collaborators for Change ReportDownload the Press Release: Collaborators for Change Report Press Release Download Social Graphics: Collaborators for Change Report Social Graphics Special thanks to our sponsor: This IPR Signature Study is provided by the IPR Center for Diversity, Equity, and Inclusion Since America’s “racial reckoning” in 2020, diversity, equity, … Continue reading Collaborators for Change: Research on the Relationship between Communications

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Maximizing productivity and redefining work-life balance in today’s workplace

Agility PR Solutions

We live in an era where the boundary between work and life often gets blurred. Because of this, redefining work-life balance is essential to maximize productivity. The modern workplace is no longer confined to the traditional 9-to-5 schedule or the walls of an office. With the rise of remote work and technology innovating at a […] The post Maximizing productivity and redefining work-life balance in today’s workplace appeared first on Agility PR Solutions.

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How is the “Bigger Picture” Communicated to Employees?

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Yufan Sunny Qin and colleagues researched how CEO vision communication can influence employee engagement and, in turn, increase their willingness to help achieve the organization’s goals. CEO vision communication was defined as “describing the desired big picture of the organization, articulating organizational values, … Continue reading How is the “Bigger Picture” Communicated to Employees?

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AI is poised to transform DEI by making diversity strategies accessible for all businesses

Agility PR Solutions

Your Chief Neurodiversity Officer is waiting to be programmed. New research from people management platform BrightHR.com suggests AI models can be trained to enable neurodiversity initiatives in the workplace by providing the tools to offer personalized and scalable solutions for individual needs—thereby democratizing diversity and inclusion efforts for companies of all sizes.

Strategy 108
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Identity and Fit in the Workplace

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center The Survey Center on American Life analyzed how Americans’ work plays a role in their self identity and explored whether work gives people a sense of purpose. A survey of 5,037 American adults was conducted in June 2022. Key findings include: 1.

Survey 52