Agility PR Solutions

NOVEMBER 12, 2023

All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter. But in today’s increasingly competitive landscape, how can you create a strong brand positioning strategy that takes […] The post 8 steps to effectively creating a brand positioning map appeared first on Agility PR Solutions.

Branding 178

Branding Brand Strategy Marketing 178

Stuart Bruce

NOVEMBER 12, 2023

The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Crisis Communications 158

Crisis Communications Corporate Crisis Reputation 158

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers. In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer and 86 percent will pay more for a great […] The post 4 steps to conducting and analyzing B2B customer satisfaction surveys appeared first on Agility PR Solutions.

B2B 108

B2B Survey B2C Company 108

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It provides a signpost to how practitioners should develop future skills. I had the opportunity to join a European Public Relations Education and Research Association (EUPRERA) webinar last week hosted by Dr Anca Anton with Prof Dr Ralph Tench and Prof Dr Dejan Verčič, two researchers from the European Communication Monitor team.

Communications 105

Communications Big Data Leadership Data 105

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

NOVEMBER 12, 2023

How many times have you had to come to the rescue when your mom couldn’t get online with her iPad, or dad couldn’t figure out why his Roku wouldn’t connect to the internet? It’s pretty common that older people aren’t as savvy with technology as those who are younger, but they still use tech devices […] The post People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector appeared first on Agility PR Solutions.

Consumer 108

Consumer Branding Brand Marketing 108

Agility PR Solutions

NOVEMBER 12, 2023

Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in this race for efficiency. Meanwhile, an improving but unsteady economy still threatens with an unprecedented level of risk for […] The post Businesses need focus and innovation, but employees are disengaged—what will motivate

Employee 103

Employee Trends Publicity 103

Public Speaking Advantage

NOVEMBER 12, 2023

There are three forces at work whenever any individual finds themselves in the public speaking spotlight. Most people lump them all together and call it “nerves”. That nervous feeling is actually a reaction to the sudden awareness of the three-headed monster coming toward you. It sounds like a fantasy but these forces are real – and ever present.

Exercises 52

Exercises Energy Groups Publicity 52