Agility PR Solutions

MAY 27, 2024

When you hear the word “trust”, what—or, better, who—comes to mind? It’s likely you’ve pictured the people who make you feel safe, secure, and respected. The kind of people that you can rely on because you know they truly care about you. Those are also the kind of people that you want in your life […] The post Customer trust: What should brands provide to achieve it?

Branding 112

Branding Brand Publicity 112

Stuart Bruce

MAY 27, 2024

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Measurement 103

Measurement Communications Crisis Communications Reputation 103

Agility PR Solutions

MAY 27, 2024

Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the cultural nuances that make that content shine. It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions.

Local 103

Local Strategy Content Marketing Social Media 103

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations.

How To 93

How To Media Trade Shows Publicity 93

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

MAY 27, 2024

We’ve seen a lengthy period of generative AI trial-and-error experimentation in marketing and communications over the last 18 months, and while automation and productivity boosts have been affirmed by many, there hasn’t been a lot of data about AI’s actual bottom-line impact. New research from AI-powered conversation automation solutions provider Conversica shows that AI’s revenue-generating […] The post AI-driven marketing initiatives are directly contributing to revenue, according to 9 i

Marketing 103

Marketing Data Communications Trends 103

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business. New research from online marketplace Faire […] The post With brand trust on shaky ground, consumers are ready to spend more at local shops to strengthen Main Street appeared fir

Local 98

Local Consumer Branding Brand 98

Contently - Strategy

MAY 27, 2024

Freelance writers are the unsung heroes of content production for brands. They can bring expertise and a fresh perspective that can help you execute your editorial strategy quickly and on budget. However, learning how to work with freelance writers can be a challenge. Quality varies significantly among writers. It often takes rounds of trial and error to learn where to find talent.

How To 52

How To Creativity Social Media Construction 52

HMA Public Relations

MAY 27, 2024

The last Monday in May marks Memorial Day, a day of remembrance to honor all who served in the U.S. Military. We thank you for your service and sacrifice. HMA will be out of office on Monday, May 27, and will return on Tuesday, May 28.

52

52