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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? When an organization incorporates voices from local communities in its development process, the results are crucial insights that ensure their products will be used and embraced.

Local 115
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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150
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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation? Are practitioners themselves to blame for this, or does the blame lie more with the research and education establishments? Opportunity or opportunism?

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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

Advancements in healthcare technology are transforming the industry at a rapid pace. The speed at which these technologies become available, can lead to missed opportunities to connect with existing and potential clients, drive awareness and adoption of the services, and build and maintain brand presence and reputation.

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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO.

Local 65