PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. A recent KPMG survey found that 40% of U.S.

Ethics 60

Ethics Data Privacy Publicity 60

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Don’t skimp here.

B2B 144

B2B Software Ethics Leadership 144

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. Knowledge was a critical issue spotlighted by the survey.

Ethics 68

Ethics Marketing Survey Analysis 68

Wadds Inc.

MAY 19, 2024

The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes.

Report 64

Report Communications Public Affairs Ethics 64

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. This question informed much of their work in the second part of the survey. Source: Trust Barometer, p.35

Government 88

Government Survey Technology Ethics 88

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 132

Survey Ethics Leadership Course 132

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 111

B2B Government Ethics Survey 111

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. In 2023, the 14 th year of publishing, I published 50 blog posts. Here are the top 10 most-read posts from the last 12 months.

Blogging 112

Blogging Software B2B Survey 112

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 116

Technology Ethics Leadership Groups 116

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 120

Software Pitching Ethics Technology 120

Stephen Waddington

JANUARY 30, 2020

There is a growing unease about the rate of change of technology. 66% worry that technology makes it impossible to know if what people are seeing or hearing is real. 61% believe that the government does not understand emerging technologies sufficiently to regulate them. Ethics and competence are the building blocks of trust.

Ethics 84

Ethics Government Survey Technology 84

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Respondents to the survey took several sales-oriented actions after consuming quality thought leadership: 42% “invited the organization to bid on a project (when that firm was not in their original consideration set).”.

Marketing 101

Marketing Survey B2B Government 101

Wadds Inc.

MAY 17, 2023

A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

Trends 77

Trends Ethics Survey Data 77

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 99

Survey Interviews Social Media Education 99

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 172

Survey Marketing B2B Study 172

Contently - Strategy

AUGUST 14, 2024

To stay ahead of the curve, it helps to know a bit about the technology underpinning these latest developments, such as NLP SEO. Below, we explore the nuances of natural language processing (NLP) —one of the core technologies driving the evolution of search engines and content discovery—and how NLP and SEO work together.

SEO 52

SEO Engineering Google Local 52

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Perform surveys, polls, interviews, and other activities to gather opinions. It is important for legal, practical, and ethical reasons. Regularly check your direct messages/inbox.

Social Media 93

Social Media Media Video SEO 93

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S. ESG disclosures in IR.

Software 84

Software Pitching Internal International 84

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Print 97

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

PRSay

APRIL 25, 2018

And though a new survey from the app Blind found that up to 31 percent of tech workers are planning to delete Facebook, CNET points out that “there’s a big difference between saying you’re going to delete Facebook and actually deleting Facebook.” I may be upset by Facebook’s lack of ethics.

Facebook 135

Facebook Privacy Data Survey 135

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Many companies find a weekly or quarterly feedback survey an invaluable tool for assessing morale, worker engagement, and overall satisfaction.

Reputation 159

Reputation How To Employee Financial 159