Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Look at magazine covers for great hook examples.

Publicity 331

Publicity Television Local Pitching 331

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Take this week’s solar eclipse, for example. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. Leverage the local angle. Find a relevant tangent and work it.

Hotels 200

Hotels Local Interviews Viral 200

Buzzstream

SEPTEMBER 27, 2024

For example we work with a large gambling brand in the US where we have already seen large success looking at the odds of which presidential candidate will win.” For example, if you were a travel company in Florida, you couldn’t create a post about the election’s impact on the economy. They print business cards. Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. For example, what holidays and seasonal activities could impact campaign initiatives? Communicate early and often.

Local 159

Local Pitching Interviews B2B 159

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. For example, offer a percentage discount, early access to new features or free training. Local groups – often facilitated through platforms like Meetup – are another opportunity.

B2B 112

B2B Case Study Study Conference 112

Remote PR Jobs

SEPTEMBER 25, 2023

After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

PRSay

SEPTEMBER 24, 2024

In one example from my past, a client was planning a large and expensive infrastructure project for a community. I also resigned the client who wanted to set up the front company in the first example I mentioned. The elected leader had attached a gag order to the project, insisting that we not discuss it in the community.

Ethics 94

Ethics Employee Survey Community 94

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Because I live in Virginia, I’ll use Virginia as an example. A simple google search of “new laws in [state] 2022” gives you quite a few resources.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. I’ll give you an example. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. And there are. They’re much more prone to cavities.

Pitching 130

Pitching System Google Local 130

Stephen Waddington

DECEMBER 4, 2019

In fact, the quote “Lib Dems winning and on the up after by-election victory” was a claim made by party leader Jo Swinson in an interview on BBC Radio 4’s Today Programme. But this isn’t the only example of misrepresentation by the Lib Dems during the General Election campaign. It was subsequently cited by The Guardian.

Newspapers 80

Newspapers Media Local Radio 80

Landis PR

MAY 3, 2021

Rick interviews POST’s Irina Kagan. Rick interviews Anthony Castanos from Save the Redwoods League, and Nadia Hamey, forester and property manager at San Vicente Redwoods. Two LCI clients, Save the Redwoods League and Peninsula Open Space Trust (POST) are featured. What is your top priority at work today?

Meeting 98

Meeting Agriculture Media Television 98

NewsWhip

AUGUST 22, 2024

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. These challenges can be global or local, depending on the team’s focus, and should be reassessed periodically as both the company and the landscape evolve. You may (or may not!) There are endless ways to approach this.

Measurement 78

Measurement Data Privacy Product Launch 78

Maxim Behar

OCTOBER 22, 2024

Yesterday, I watched journalist Lora Krumova in a political interview and again noticed the same thing—politicians' behavior is becoming more radical. Take the recent miners and the sustainability plan, for example. The main reason is the lack of real debate in the media, local forums, or anywhere about what should happen in Bulgaria.

Strategy 64

Strategy Government Insurance Insurance 64

ReimaginePR

SEPTEMBER 9, 2021

For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. For example, Video SEO: Optimizing Your YouTube Video. Cover all angles and explore every nook.

YouTube 156

YouTube Video Corporate How To 156

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 75

Radio Television Media Local 75

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances.

Media 157

Media Policies System Pitching 157

Bianchi Biz Blog

NOVEMBER 2, 2023

For example, while I’m interested in attending your one-hour event in Detroit, I will be traveling to Los Angeles for the auto show to cover major automaker press conferences the same day. You didn’t connect your news to … trends, industry issues, local economic impact, etc., and your innovation isn’t newsworthy by itself.

How To 98

How To Transportation Travel Conference 98

PRSay

AUGUST 23, 2021

The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders. The goal is to meet people where they are and to enlist trusted local leaders to help talk to them.

Communications 126

Communications Local Survey Transportation 126

Buzzstream

SEPTEMBER 3, 2024

For example, I exclusively handle guest contributions for The Next Web, so any email pitching news stories tend to go ignored by me until I have time to potentially respond.” For example, I found a journalist from Footwear News when searching for journalists who cover “running.” Let’s use a different example this time around.

Pitching 126

Pitching How To Digital PR Data 126

The Hoyt Organization

SEPTEMBER 10, 2024

For example, as you blog about your company’s journey , include setbacks and successes to connect with the readers on a personal level. Run surveys, interviews, or social listening to understand how your stories can better resonate with your audience. An honest voice can promote trust and build credibility.

Financial 101

Financial Real Estate Branding Brand 101

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Landis PR

MARCH 29, 2021

For example, our April issue will be dedicated to home and garden. During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Although I was already tenured, the expectation was that I would lead by example for my faculty. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 195

Meeting Education Ethics Leadership 195

The Hoffman Agency

SEPTEMBER 18, 2024

For example, at many multinationals (and by proxy, at many agency networks serving them), the standard approach is that headquarters dictates strategy. Global MNCs could make a real bang with comparatively little localization required. It means local voices are heard and given direction combined with autonomy.

Local 36

Local Agency Course Company 36

Maxim Behar

JUNE 12, 2024

For example, the parties use words like "strength" as abbreviations. Host: We were talking about the European Parliament and the whole campaign around the local conflicts. But it's not that important because when we vote for Bulgarian representatives in the European Parliament, we also make our choice for local politics.

Comparison 64

Comparison Policies Local Government 64

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. For example, seeing how a competitor handles negative news can turn into a positive story about your company’s advantages. Adopt a formal interview process.

Publicity 149

Publicity Insurance Insurance Interviews 149

PRSay

JULY 16, 2020

In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership? It’s natural for us to think, for example, about how each audience might react to CEO’s decisions.

Leadership 163

Leadership Meeting Employee Internal 163

PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. Fighting the urge to look behind you, you arrive at your local station. You’re just seeing things! That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself. It’s too early. The blood drains from your face. It’s too early.

Pitching 62

Pitching Local Radio Interviews 62