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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges.

Tools 52
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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131
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Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. He writes about the purpose and values of the then IPR when it was founded in 1948. You can buy the book in print for £29.39 It’s their book.

Handbook 114
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239
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Making The Most Of A Twitter Chat

Waxing UnLyrical

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Twitter 89