Business Wire

FEBRUARY 21, 2017

Confirming Your Keywords Have Impact Once you have selected the keywords or key phrases from your news release that showcase why this is news, you may want to use a keyword tester to see how popular that word is with your audience. Once you have your news release headline, don’t forget to include the other required news release elements!

Writing 216

Writing Report How To Google 216

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130

Media Pitching Local Training 130

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives.

Marketing 78

Marketing Infographics Content Marketing Data 78

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. A link and description of what each article is about will show your readers that you’re trending online.

Strategy 276

Strategy How To Media Infographics 276

Contently - Strategy

JULY 12, 2024

In the world of media, marketing, and entertainment, reboots are killing it right now. And with every new reboot, I think, “They know how to refresh content.” Here are some examples of how to update old content on your site: Update information & stats Often, we reference studies and surveys on our webpages and blog posts.

How To 52

How To Engineering Guidelines Google 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. Don’t confuse PR and market research. Try to conduct annual surveys on the same topic to garner important year-over-year data that reporters can use for trend pieces.

Survey 136

Survey How To Construction Data 136

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. It’s a must-read for marketers.

Survey 90

Survey How To Reddit Pitching 90

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Keeping content fresh and relevant for readers can be difficult.

Data 120

Data How To Retail Ethics 120

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So, I used our chat to drill down how Darren and his team generate ideas. You can kind of forecast that a trend is going to happen in those areas.

Creativity 117

Creativity Digital PR Data Pitching 117

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. People often make the mistake of confusing a pitch or marketing copy for a press release. However, there are quite a few ways that press releases differentiate themselves from regular marketing efforts.

How To 98

How To Ethics SEO Guidelines 98

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing. Social Media Trends.

Social Media 0

Social Media Marketing Media Customer Service 0

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We’ll explore how to judge the quality of leads later in this playbook.)

How To 111

How To Transportation Content Marketing Healthcare 111

MaccaPR

OCTOBER 10, 2022

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. But, as all marketers know, when you try to make content that appeals to everyone, you often end up with hollow content that resonates with no one.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. Effective use of H2 and H3 matters.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. 4 Trending Tactics to Add to Your Video Marketing Strategy.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. Competency. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). Find out how they drive traffic and get online attention. See how they market online. Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

APRIL 26, 2022

It’s a far cry from the 11 or more pieces of content other surveys have identified, but the general trend remains the same: customers are consuming a lot of content before they talk to sales. For those in B2B marketing , that means they want those pieces to count. Instead, start with their problem and show them how to solve it.

B2B 94

B2B Case Study Survey eBook 94

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Conduct market research to identify your audience’s needs, preferences, and communication channels. Photo courtesy of Pixabay 1. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

SEPTEMBER 4, 2019

Here are some top tips on how you can up your Twitter game and improve your engagement: Ensure your content is visually engaging. For more ideas on the variation of content check out our content marketing page. Top tips on how to maximise engagement on Twitter. Post at the right times. Participate in Twitter chats.

Twitter 48

Twitter How To Social Media Infographics 48

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78