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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334
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Innovative PR Strategies for the Healthcare Industry: Beyond the Press Release

The Hoyt Organization

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. You will also gain insights into what PR activities work, and how to utilize them to rise above your competition. Advancements in healthcare technology are transforming the industry at a rapid pace.

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The Key to Successful Top-Tier Media Pitching

PRSay

I had interviewed her twice by phone and carefully watched a couple episodes of her show so that I would know what to look for. I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters. Get more media pitching knowledge from Michael Smart here.

Pitching 132
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When Pitches Require More Than Newsworthiness

PRSay

If they cover you, they want to know how many page views you can deliver to them. They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.”

Pitching 110
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Do You Unintentionally Write Like This?

PRSay

If you’ve already overcome it, then that’s great — maybe this post would help you teach others how to avoid it. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. That just comes off as self-important and detached.

Writing 113
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When Personalization Backfires

PRSay

That’s the ultimate goal of great media relations — just not so soon. There’s been an evolution in the last few years among the influencers I interview for my Inner Circle (a “Today” show producer, an editor for The Washington Post , and writers for USA Today and The Wall Street Journal ). So save that thought.

Pitching 123
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Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

It is so important that senior teams are trained and fully briefed before stepping into the media limelight. And it’s not just about knowing how to speak well with the media, it’s about knowing how to stay on message and communicate appropriately. Or even just focusing on one interview to clear the person’s name?

Crisis 71