ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort.

How To 120

How To Wireless Retail B2C 120

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. But things can change over time. Tie PR to business goals. Nip problems early.

Agency 120

Agency How To Product Launch Internal 120

The Hoyt Organization

APRIL 17, 2024

Here is a guide on how to utilize it effectively. Industry News Staying updated on industry news and trends is essential for businesses to stay competitive. It can also provide valuable information on PR trends you can utilize in your strategy. How To Set Up Google Alerts Setting up Google Alerts is a simple process.

Google 87

Google Publicity Customer Service Web 87

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. The Future of Marketing? Which one leaves a lasting impression in your mind?

Agency 52

Agency Marketing Creativity Consumer 52

Burrelles Fresh Ideas

FEBRUARY 6, 2024

This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries. Attending their school activities and sporting events, I can witness trends shift as certain sporting fashions become the “must-have” pieces for the season.

Fashion 86

Fashion Sports Technology Apparel 86

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts.

SEO 204

SEO Analytics Measurement B2B 204

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Consider how to integrate experiential elements that align with your event’s theme or objectives.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. So… if our challenges are so alike, how do we overcome them?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind.

Company 136

Company Interviews Reputation Privacy 136

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Product launch. Content marketing. The Top 8 PR Trends That Will Empower Your Business. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

APRIL 5, 2018

Media monitoring also acts as a barometer to help gauge real-time sentiment showing how people are responding to any given communications campaigns. Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. About Lee Ribeiro.

Company 73

Company Media Crisis Insurance 73

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

APRIL 6, 2015

But, these examples we’re seeing so far are largely brand/marketing-type executions. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? I listened to noted futurist Jaron Lanier at MIMA Summit last year talk about how close we are with VR.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. How-To Videos and Tutorials.

YouTube 116

YouTube Branding Brand Video 116

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. He also has another decade and a half of experience in communications and marketing agencies. Assign roles.

Crisis 186

Crisis How To Branding Brand 186

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

AUGUST 30, 2016

Jobs and Workforce Trends. It’s no secret that the job market has been challenging for recent college grads since the start of the recession, and this year’s slight economic improvements don’t mitigate the worry college students – especially seniors – feel when contemplating life after school. Product launches.

Radio 68

Radio Media Newspapers Technology 68

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. How can they make it big to the people who matter? Why is the product or service needed? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Communications Conversations

SEPTEMBER 2, 2015

And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! How stupid do you think I am? Or, what about a new product launch at a major conference?

Employee 60

Employee Social Media Branding Brand 60

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Karen Freberg

JUNE 24, 2019

First, we are seeing brands gravitating more towards purpose marketing, tying in specific issues related to causes they believe in and what to support. Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work.

Education 64

Education Creativity Pinterest Facebook 64

Burrelles Fresh Ideas

MARCH 12, 2024

Effective pre-launch PR strategies include: Creating a waitlist on your website. Hosting a launch event. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Media outreach to connect with the industry.

Social Media 79

Social Media Strategy Media Reputation 79

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. 17: How PepsiCo’s Creators League transforms trends into brand activations. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Unfortunately, as a group, women still have to learn how to do this. To learn how to assert and brand ourselves as intelligent, skilled and attentive Italian PR practitioners. Framework.

Interviews 40

Interviews Enterprise Corporate Internal 40

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For further details, visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62