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TikTok Trends

PR for Anyone

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246
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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156
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How to Develop Good Social Listening Techniques

PR for Anyone

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well.

How To 130
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How to Give a Great Media Interview

PR for Anyone

This week, I want to give you some tips on how to give a great media interview. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. This week I want to talk to you about how you use the publicity that you get as a lead generation tool. It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Tools 130
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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend.

Trends 159
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Newsjacking Idea

PR for Anyone

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130