Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu. Social strategy from NGO in El Salvador — love emoji on paper! link] #Adweek.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

AUGUST 15, 2017

thought leadership. Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack. contributors.

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Contently - Strategy

APRIL 24, 2019

Review your existing content strategy. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) A content strategy is a living document. If you’re trying to scale, that’s a great time to take a step back and review your strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." Still on the fence about adding podcasts to your marketing strategies?

Company 113

Company Interviews Print Pitching 113

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. This is true in the grander scheme of marketing strategy as well. Thought Leadership Isn’t A Content Strategy. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. One contact at a client company is convinced that a particular strategy is perfect, but a different contact at the same company demands that we focus on some other strategy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Contently - Strategy

JULY 31, 2019

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Data-driven. Hub and spoke. ” Ideation.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. You should not start with three pages of A4, but a tweet, an infographic or a video. Top tip: Hashtag journalism Journalists seeking comment or information for articles post on Twitter using these hashtags.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are. Paul: Let’s do that.

Healthcare 78

Healthcare Storytelling Communications Local 78