Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]. 1% said SnapChat.

Survey 75

Survey Media Relations Report Media 75

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Read more: 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML].

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

SEPTEMBER 18, 2024

If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does. Reddit is for me, it’s like a, I personally read it. You’re not putting together like a infographic with all the stats on them or something. Especially in Reddit.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

JUNE 5, 2024

Results: The survey tapped into something special because it ended up with over 800 LRD, including coverage from the New York Times, Wall Street Journal, TimeOut, ArsTechnica, and foreign sites like Observatório docinema and El País. Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Want to see our other innovators? Click here!

Reddit 120

Reddit Social Media Comparison Pitching 120