Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. But it’s huge. See you soon!

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Because we need to stay on top of media moves and changes, we depend on these tools for the latest and best updates.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Measurement 195

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Source: 2023 State of the Media Report by Cision.

B2B 104

B2B Survey Pitching Software 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch. Context matters. All breaches aren’t the same.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. However, I learned a lot about reporters and pitching in that capacity. Users can track and share media mentions on the go. Measurement templates. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. Propel raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. One reason for the concern about earned media is the flabbergasting ratio of PR people to journalists.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Notified by Intrado gets close.

Technology 167

Technology Publicity Software Pitching 167

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR measures up. Always overprepare.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 98

Tools Survey Pitching Analytics 98

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce. I’m not complaining.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches.

Google 186

Google Technology Course Creativity 186

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JANUARY 3, 2023

How is public relations defined? Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 102

Interviews Publicity Technology Social Media 102

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Burrelles Fresh Ideas

AUGUST 2, 2023

Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience. Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide.

Radio 75

Radio Television Media Local 75

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 90

Publicity Media Advertising Advertising 90

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Marketing eBook Public Affairs 52

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Research, measurement, optimization and patience are key to success. Do you see any patterns in pickup?

Media Relations 40

Media Relations Media Journalism Print 40

Burrelles Fresh Ideas

JANUARY 30, 2024

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 97

Ethics Crisis Transportation Airlines 97

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. I’m a social media expert as seen on <CABLE TV STATION> ”. By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured.

Pitching 89

Pitching Interviews Comparison Writing 89