Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Agility PR Solutions

JANUARY 30, 2023

A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business.

Internal 78

Internal International Measurement B2B 78

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 91

Internal International B2B System 91

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Cision

MAY 16, 2016

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it?

Internal 218

Internal International Communications Employee 218

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

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Internal International Measurement Corporate 117

Institute for Public Relations

MAY 24, 2023

Internal Communication (IC) is an essential part of any organization’s success. This blog is provided by the IPR Organizational Communication Research Center. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees.

Internal 52

Internal International Measurement Strategy 52

Institute for Public Relations

NOVEMBER 19, 2024

This blog is provided by the IPR Measurement Commission From studying communication science in the late 1980s and early 1990s, to working in the field of measurement and evaluation of public communication since the 1990s as a practitioner and educator, I have seen many fads and fundamental changes in our field.

Measurement 64

Measurement Communications Education Study 64

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

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Internal International Employee Mobile 147

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. The good news: There are a lot of things you can measure.

Internal 187

Internal International Data Communications 187

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Measurement: surveys and focus groups Measurement of the function has expanded in scope and usage.

Internal 52

Internal International Survey Measurement 52

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

Internal 52

Internal International Strategy Communications 52

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Agility PR Solutions

JANUARY 22, 2023

2022 has, by any measure, been a difficult year in Europe. However, 2023 will be an important year for the financial services sector and […] The post 5 forces that will shape international finance in 2023—and what they mean for communicators appeared first on Agility PR Solutions.

Internal 85

Internal International Communications Energy 85

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Institute for Public Relations

NOVEMBER 5, 2024

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion.

Measurement 62

Measurement Leadership Communications Strategy 62

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. ” AMEC chairman and EMEA Managing Director at Cision, Jeremy Thompson , says: “Metrics are the heart of measurement.

Internal 120

Internal International Measurement Analytics 120

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Internal Review and Feedback Internally reviewing the performance of your press release campaign is vital for refining future strategies and enhancing overall effectiveness.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Webinar Speakers. Stacey Hedman.

How To 370

How To Internal International Employee 370

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.”

Measurement 183

Measurement Communications Analysis Data 183

Agility PR Solutions

FEBRUARY 28, 2022

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

Measurement 148

Measurement Report Government Financial 148

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. In talking to our clients, we have selected four interesting topics: Part 1 - Searching for El Dorado Making your newsroom findable and accessible for international audiences. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference Internal International Data 120

Katie Paine's Measurement Blog

JULY 10, 2024

Call it Research instead of “Measurement” Measurement is often seen as a way to justify one’s existence. Start with a pilot program and build on it If you have an upcoming event or high-priority campaign, (especially one with a healthy budget) build measurement into the campaign. Use interns & volunteers.

Measurement 52

Measurement Survey Leadership Employee 52

Katie Paine's Measurement Blog

MAY 4, 2017

The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all about their work in our article “The Best New Thing In the World: Internal Communications Measurement Standards.”

Measurement 40

Measurement Internal International Communications 40

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. However, today there are many internal and external influencers that affect how companies and brands are perceived. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397

Analysis Corporate Reputation How To 397

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. The way that these preventative measures are communicated to your employees is just as important as the policies themselves.

Internal 62

Internal International Communications Employee 62

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 197

Measurement Government Policies Internal 197

Onclusive

SEPTEMBER 13, 2017

Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150