ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th. Following this webinar we’ll share a worksheet to guide you through building a PR business case. Want to learn how to build a strong business case for PR?

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Watch useful webinars. Simple advice for PR pitches from journalists Reporters get a lot of pitches. Use accurate subject lines, not clickbait.

Journalism 131

Journalism Media Relations Report Media 131

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

Engineering 78

Engineering Automotive Agriculture Media 78

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. This is good.

Twitter 101

Twitter B2B Branding Brand 101

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. We also participate in conferences so I spend some of my time working on presentations and webinars.

Automotive 82

Automotive Engineering System Media 82

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. When a topic attracts important prospects to a webinar but falls flat as a blog post, you have new insight to inform new content experiments—like live Q&A sessions.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Newsfile

FEBRUARY 28, 2024

It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 151

Company Tools Technology Software 151

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Bad Pitch Blog

OCTOBER 1, 2009

Or a Webinar addressing an issue others want to learn about? Instead of bashing the “get press” and “circulate a press release” idea, dive right in and explain your idea of hosting a joint Webinar that will address an issue of concern and will be mutually beneficial. Perhaps an event that brings together like customers? Come join us.

Newspapers 41

Newspapers Pitching Education Report 41

Stephen Waddington

NOVEMBER 5, 2019

The international influencer marketing market is expected to grow from £4.5 We pitched the idea to my wife, Sarah Waddington, to publish as a #FuturePRoof project. Sarah, Evershed’s Andrew Terry and I review the #FuturePRoof report on a webinar hosted by Vuelio. billion in 2019 to £18.4 It was a tough sell.

Insurance 68

Insurance Insurance Government Advertising 68

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Best of all, have someone else critique your work.

Writing 149

Writing Education Pinterest Creativity 149

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Contently has a feature to solicit ideas from your freelance team called pitch requests. Ask for ideas from other employees or even your freelance team.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. For training videos and webinars. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. For classes and instruction. For learning a different business model.

Analytics 0

Analytics Google Data-Driven PR Training 0

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA.

How To 104

How To Fashion Industry Banking 104

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 12) “Internal communications is as important as external.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. In addition, below is a representative sample of their answers.

Corporate 76

Corporate Communications Survey Employee 76

Solo PR Pro

JUNE 26, 2018

If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. You can view the webinar replay here. LinkedIn has its own internal SEO, so it’s important to choose the right keywords for your LinkedIn profile. Don’t send a cold pitch after connection. Be Visible.

LinkedIn 45

LinkedIn Mobile Groups Writing 45

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time.

Strategy 370

Strategy Communications Reputation Measurement 370

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. How we pitch different audiences with BuzzStream. Then watch our recent webinar.

Fashion 48

Fashion Pitching Tools Twitter 48

Shift Communications

APRIL 26, 2016

Odds are, you’re not going to have formal education or years of experience getting to know the ins and outs of a new client’s industry, but you’ll still need to know your stuff while chatting with a reporter on the phone or meeting with an internal executive to determine the most newsworthy topics he or she can provide insights on.

B2B 60

B2B Enterprise Retail Resources 60

Ishmael's Corner

MAY 19, 2015

I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Good luck finding a webinar for PR that addresses the art of the interview. Junko Yoshida (chief international correspondent for UBM Electronics ). Do your homework before the interview.

Storytelling 60

Storytelling Interviews Software Industry 60

Ishmael's Corner

MAY 5, 2015

I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Good luck finding a webinar for PR that addresses the art of the interview. Junko Yoshida (chief international correspondent for UBM Electronics ). Do your homework before the interview.

Interviews 60

Interviews Storytelling Software Engineering 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

Solo PR Pro

SEPTEMBER 26, 2023

From the Inside Out An international company was integrating two teams from diverse backgrounds. Takeaway: In internal communications, recognizing and valuing diverse communication styles can enhance collaboration and minimize misunderstandings. Takeaway: Cultural intelligence is paramount during negotiations and pitches.

Communications 68

Communications Pitching Internal International 68

Sword and the Script

DECEMBER 13, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Onward with the top 13 most popular posts: 13.

Blogging 156

Blogging B2B Software SEO 156

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. I’m open to pitches on these, but please read this first. 34% said ebooks. to approximately $5.5

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

FEBRUARY 2, 2021

The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. click image for higher resolution).

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 174

Survey Marketing B2B Study 174

ZudePR

JULY 20, 2016

Whether it’s webinars, podcasts, speaking gigs, blogs, guest blogs, newsletters.you need to be contributing, and building your online presence. My answer was nice, but internally I was seething. And you’ll drastically reduce your time spent pitching for work. #24: For a variety of reasons. Have you considered dropping your rate?

Digital PR 60

Digital PR SEO Small Business Blogging 60