ImPRessions - Crenshaw Communications

JULY 23, 2024

It referred customers to a support portal for updates and assured them that Crowdstrike was mobilized to ensure “security and stability” for customers. ” Overall, Kurtz handled his media interviews with calm (notwithstanding the distraction of his exquisitely gelled hairstyle.) He took responsibility.

Leadership 170

Leadership Crisis Airlines System 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Interviews were conducted both in person and virtually. Deloitte.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

NOVEMBER 19, 2024

The company polled 300 marketers North American marketers with annual budgets of $10 million or more – and then conducted qualitative interviews with 30 of them. The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” That’s according to a new report by a creative consulting shop called Prophet.

Study 94

Study Brand Branding Marketing 94

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Deep dive” onboarding sessions with product teams, comms teams and other internal client stakeholders provide the next-level specifics that help build detail and substance for the PR plan.

Agency 310

Agency Meeting B2B Conference 310

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Richard: It happened slowly and organically. There were no shortage practitioners in the field.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

5W PR

MARCH 18, 2023

Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. It enables businesses to gain visibility and attract resources.

Company 88

Company Corporate Product Launch Internal 88

Cision

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. You’ll also meet fellow interns with interests similar to your own. By Ian Koenig, Cision Intern.

Communications 226

Communications Interviews Internal International 226

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, a clear CTA can be: Setting up an interview with a client. It tells the editor whether they should action the pitch now or save it for future reference. Media should be able to quickly review and understand the takeaway. Sharing a byline article for consideration. Offering an expert as a guest for a podcast.

Pitching 193

Pitching Writing Media Advertising 193

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 126

Leadership B2B Study Survey 126

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Gather your references Writing a white paper requires you to use a variety of different materials to make your points clearly and effectively.

Writing 109

Writing Case Study Study Branding 109

The Stalwart Blog

OCTOBER 3, 2019

I have a friend that refers to this as the 70% rule. And if they believe internally you’re using the same people that’s… They can perceive incorrectly maybe, but that the fox is guarding the henhouse. And you know, one is the ability to make decisions with less than all the information that you’d like to have.

Government 74

Government Crisis Video Interviews 74

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Solo PR Pro

AUGUST 1, 2023

Take the time to thoroughly review applications, conduct interviews, and check references. Involving trusted colleagues or advisors in the interview process can also provide valuable second opinions. Look beyond just technical skills and experience.

Employee 87

Employee Small Business Resources Insurance 87

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. Not all metrics really matter – is it a sales or revenue target? A gain in market share? Clients must articulate and frequently communicate to their PR agency what success is.”.

Agency 97

Agency Interviews Film Advertising 97

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Create a list of feature selling points.

Strategy 131

Strategy Brand Branding How To 131

Barokas

JUNE 1, 2017

Our interns spend their days learning from team members and supporting accounts with real work (no coffee runs here, folks). Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Name drop – Better yet, find a way to be referred from the inside. That is all.

How To 68

How To Interviews Internal International 68

Beyond PR

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. You’ll also meet fellow interns with interests similar to your own. By Ian Koenig, Cision Intern.

Communications 83

Communications Interviews Internal International 83

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Where do you find expert sources to reference in your stories? How did you get your start in journalism? How did you get to this stage in your career?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews.

Tools 170

Tools Government Crisis Public Affairs 170

Presspage

NOVEMBER 8, 2024

Crisis communication refers to the communication that companies put out during critical incidents. Updating internally Confusion leads to mixed messages and rumours. Let’s start with what crisis communication is. What is crisis communication?

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

PRSay

FEBRUARY 5, 2019

By the very nature of the PR profession, we don’t always have time to plan for everything, but we have time to build really strong ties internally so we can quickly assess what we have and figure out what to make of everything available to us. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 97

Case Study Study Guidelines Internal 97

The Hoffman Agency

AUGUST 8, 2023

During my interviews at The Hoffman Agency, I was surprised at how excited I was about the idea of working in tech. As soon as the interviews were done, I went to find my roommate, as an immediate debrief was necessary. But then I was given advice that, “if you could do tech PR, you could do any PR.”

Ethics 36

Ethics Interviews Agency Meeting 36

Bad Pitch Blog

AUGUST 24, 2009

We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview. Here are the key elements of an interview brief.

Interviews 56

Interviews Pitching How To Report 56

Burrelles Fresh Ideas

MAY 14, 2024

Perform surveys, polls, interviews, and other activities to gather opinions. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability. Add clear contact information to make it easier for anyone to reach out to you on social media.

Social Media 93

Social Media Media Video SEO 93

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. It's the people." Only the people. But don't envy them."

Television 59

Television System Interviews Travel 59

Sword and the Script

MAY 1, 2018

In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel. ” 4) Vendors aren’t asking for customers references enough. Yet in B2B, I’ve always found customer references are more complicated than merely asking.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

Media 83

Media B2B Survey Advertising 83

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Well, it’s definitely worse in terms of the emissions and it’s definitely worse in terms of the lack of climate action, especially on the international front. Her Beat at Protocol. [00:02:02]

Agriculture 76

Agriculture Pitching Interviews Technology 76

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Management team interviews. If your expectations exceed your internal capabilities and capacity, then this also is the ideal time to evaluate outsourcing options. High performers differentiate by doing, not planning.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. What do you think is the role of internal communications in this polarizing environment? . 5) You seem to do a lot of international work. Meet James S.

Internal 69

Internal International Interviews Trends 69

Presspage

AUGUST 24, 2023

Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content. Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. Authenticity…” Read the full interview below! One of the biggest problems companies make? Why do you think companies continue to struggle with crisis communication?

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Prohibition

APRIL 13, 2023

If necessary, you can extract the audio from the video and edit it to remove any visual references. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. Repurposing videos into podcasts is relatively easy and cheap to complete.

Video 62

Video Infographics Social Media Instagram 62