How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Media relations deals with the news environment, which is by definition unpredictable.
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