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7 ideas for building customer references in B2B tech

Sword and the Script

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. These AEs and CSMs serve as internal advocates for customers. So, why are customer references so hard?

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Leadership In Crisis: The Crowdstrike PR Response

ImPRessions - Crenshaw Communications

It referred customers to a support portal for updates and assured them that Crowdstrike was mobilized to ensure “security and stability” for customers. Both seemed to have internalize another key maxim of the public apology, which is to focus on those harmed. It’s not about you. Watch this space.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth

Stern + Associates

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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The Checklist for Communicative Leadership

Doctor Spin

This is a checklist for communicative leadership. Make sure to pass these communicative leadership checks: This is what we are doing. In my role as a PR advisor, I refer to this as “Communicative Discipline.” Becoming a more communicative leader doesn’t have to be difficult. Is the explanation clear? Do you have questions?

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Reference: Redmond, J., A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. and Trager, R.

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