Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. How Do You Pitch the Media ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. When a topic attracts important prospects to a webinar but falls flat as a blog post, you have new insight to inform new content experiments—like live Q&A sessions.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Contently has a feature to solicit ideas from your freelance team called pitch requests. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Best of all, have someone else critique your work.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 12) “Internal communications is as important as external.”. How many can you identify with?

Corporate 76

Corporate Communications Survey Employee 76

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 34% said ebooks. to approximately $5.5

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. That I get to put faces to names. Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Whether it’s webinars, podcasts, speaking gigs, blogs, guest blogs, newsletters.you need to be contributing, and building your online presence. For the last year I’ve been injured.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. Notified (monitoring and measurement).”.

Pitching 61

Pitching Analysis Report Video 61

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. A deluge of pitches. “75% How do you measure influencer marketing results? Volume of work.

Survey 93

Survey Journalism Study Pitching 93

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Now, just to be clear, this is not some hour long presentation webinar where I waste a bunch of your time, telling you my whole life story. (If You deserve to have your story told.

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. Recently, we combined that user-generated data with internal data to create a badass freelance rates calculator so you can easily see what to charge for future projects.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Through a balance of offline and online metrics, Maura Ryan measures impact of how each channel performs as the best route to take.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, a regional story can be seen by international audiences. Those Ws and H go pretty far.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Rethinking internal and external comms.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Community Data 164