Remove International Remove Media Relations Remove Training Remove Workshop
article thumbnail

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334
article thumbnail

What This Classic Joke From ‘Elf’ Can Teach Us About Marketing

PRSay

If you get pushback from clients (external or internal) about excluding hollow marketing claims, then just ask them, “Okay, how do we know that?” Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Marketing 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains. “An

article thumbnail

Do You Unintentionally Write Like This?

PRSay

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. Get more media pitching knowledge from Michael Smart here.

Writing 113
article thumbnail

Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

Here are three tips to help with weathering the storm: Take time to train. It is so important that senior teams are trained and fully briefed before stepping into the media limelight. And it’s not just about knowing how to speak well with the media, it’s about knowing how to stay on message and communicate appropriately.

Crisis 71
article thumbnail

How PR measurement can improve public health

Stuart Bruce

A big part of the problem is that often senior directors and councillors have very little understanding of what public relations is and labour under the illusion it is about publicity and media relations, rather than a strategic business function that can deliver real results to the organisation.

article thumbnail

ReputationUs and NAO

Reputation Us

The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media), an actionable 2020 reputation management plan, and. ALL applicants receive an invitation to participate in a free two-hour reputation management workshop in February 2020.