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Public Relations Objectives

Doctor Spin

Establish and develop mutual relationships with key publics. Improve internal communications. Influence public opinion and legislative processes. They will refer you to their marketing department and ask you to pay for an ad! But within public relations, we understand how to engage in two-way communication.

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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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The many paradoxes of public relations

Stephen Waddington

What is public relations? Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. I spent yesterday completing my research paper and purging my reference management system.

Publicity 190
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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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The many paradoxes of public relations

Wadds Inc.

What is public relations? Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. I spent yesterday completing my research paper and purging my reference management system.

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact. Outputs refer to the core measures of your programs. Track results. Use the framework to identify outputs and outtakes.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. Of course, the band wants the article to portray them as musical geniuses – great PR!

Tools 170