ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. later as our roles evolve. “PR

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

Buzzstream

OCTOBER 30, 2024

It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. I primarily used their Site Explorer, focused on Anchors, Best by Links, and Referring Domains reports set to the past year. referring domains. How did the sites get their links?

Analysis 114

Analysis SEO Data Software 114

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Mindful Marketing

NOVEMBER 2, 2024

That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing. Take this article, which I’ll write over the course of several days or more and will end up being about 2,000 words. ’” it could probably compose a coherent piece in about five seconds. Holler back, Warren.”

Writing 115

Writing Technology Ethics Course 115

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. What I like to do is keep a priorities list and refer to it at the beginning of each day. Listening to your colleagues in internal discussions is also a way to get a better understanding of the industry you’re in, your clients and your company.

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” So, marketing winds up writing content without talking to a customer !

Leadership 126

Leadership B2B Study Survey 126

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It can be a lot of back and forths of internal conversations evaluating candidates. After hearing next steps, maybe offer writing samples or additional references to help speed the decision. The interview process can be long and tedious. If nothing else, it means you are serious.

Interviews 296

Interviews Employee Agency Company 296

Doctor Spin

NOVEMBER 14, 2024

To move forward meaningfully, companies might benefit from collaborating with academic institutions or investing in internal studies to develop a more grounded understanding of attention in the context of digital media. This refers to the ability to concentrate on one particular stimulus or task while ignoring others. 8 Schweizer, K.,

Biotechnology 52

Biotechnology System eBook Trends 52

PRSay

MARCH 22, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. While Gomez does not use the term ZEO, that is who he is referring to when he highlights key Gen Z pillars such as engagement, community, conversations, amplification and great ideas for the future.

How To 161

How To Employee Leadership Nonprofit 161

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

MARCH 21, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. While Gomez does not use the term ZEO, that is who he is referring to when he highlights key Gen Z pillars such as engagement, community, conversations, amplification and great ideas for the future.

How To 139

How To Employee Leadership Nonprofit 139

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Writing Technologies eJournal.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

SEO 123

SEO How To Mobile Engineering 123

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Other resources may be internal. Once the strategy is nailed down you’re ready to write the PR plan. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

Strategy 265

Strategy How To Resources Employee 265

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 66

Writing SEO Google Local 66

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. As you can see in the image below, several backlink factors (in yellow), including domain authority, number of referring domains, and number of backlinks, are highly correlated with ranking.

Digital PR 62

Digital PR SEO Pitching Google 62

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

PRSay

JULY 27, 2020

And yet, many organizations still have not shaken off the curse of “garbage language,” a term that writer Molly Young uses to refer to meaningless drivel that tends to “warp and impede communication.” Here are some tips for doing just that: • Write for the reader. Now, the COVID-19 crisis has made garbage language smell even worse.

Employee 196

Employee Leadership System Corporate 196

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy. These plugins automate markups and can also create Custom Fields.

SEO 90

SEO Engineering Content Marketing Google 90

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. TVEyes TVEyes is a broadcast media monitoring tool that enables users to search, view, analyze, and report-on international television, radio, and podcast content.

Tools 78

Tools Communications Pinterest Analytics 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut.

Tools 170

Tools Government Crisis Public Affairs 170

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

DECEMBER 1, 2022

Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Write a company mission statement based on your findings.

Strategy 131

Strategy Brand Branding How To 131

Solo PR Pro

NOVEMBER 8, 2022

Even if the prospect was referred to you by your mother, prequalify them. You want internal alignment on the engagement, or it could lead to challenges on the value of work you provide. Put everything in writing and make sure that your prospective client has read and understood the terms. Vet all prospects. PRO version ).

How To 63

How To Writing Internal International 63

Buzzstream

JANUARY 16, 2024

It offers a structured approach to evaluating the effectiveness of outreach emails, scoring them based on criteria such as the number of no-follow links and mentions of words like “contribute” or “write for us.” You can find detailed insights into meta tags, structured data, internal links, hidden content, and more. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability.

Social Media 93

Social Media Media Video SEO 93

Cision

MARCH 22, 2016

Then, I worked my way through the ranks at various weekly and daily newspapers until I joined a press agency specializing in real-life women’s stories for international magazines and newspapers. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job.

Newspapers 120

Newspapers Pitching Interviews Writing 120