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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. It’s PR, not ER.

Publicity 334
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The Key to Successful Top-Tier Media Pitching

PRSay

I had interviewed her twice by phone and carefully watched a couple episodes of her show so that I would know what to look for. I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters. Get more media pitching knowledge from Michael Smart here.

Pitching 132
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When Pitches Require More Than Newsworthiness

PRSay

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Get more media pitching knowledge from Michael Smart here. Do some research.

Pitching 110
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Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

Here are three tips to help with weathering the storm: Take time to train. It is so important that senior teams are trained and fully briefed before stepping into the media limelight. And it’s not just about knowing how to speak well with the media, it’s about knowing how to stay on message and communicate appropriately.

Crisis 71
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When Personalization Backfires

PRSay

That’s the ultimate goal of great media relations — just not so soon. There’s been an evolution in the last few years among the influencers I interview for my Inner Circle (a “Today” show producer, an editor for The Washington Post , and writers for USA Today and The Wall Street Journal ). So save that thought.

Pitching 123
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Do You Unintentionally Write Like This?

PRSay

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. Get more media pitching knowledge from Michael Smart here.

Writing 113
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. DePaul University College of Communications, 2011 – 2022.

Education 107