How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. It’s PR, not ER.
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