MaccaPR

DECEMBER 17, 2014

While critics may scoff at advertisers for heavily emphasizing womens’ insecurities and self-loathing, I think it’s the ad’s power to showcase these realities through visual storytelling that allows fem-vertising to become such a critical piece of the gender equality puzzle. Interviews Brand Strategy' Source: Verizon ).

Interviews 61

Interviews Marketing Advertising Advertising 61

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

How To 104

How To Marketing B2B Exercises 104

Ishmael's Corner

APRIL 14, 2015

This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. Will Advertising Disappear? It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

The Hoffman Agency

AUGUST 10, 2022

During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. Shortly after, The Hoffman Agency contacted me.

Travel 36

Travel Storytelling Meeting Internal 36

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Marketwired

FEBRUARY 16, 2016

Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. events, workshops, accreditation program, blog) help agencies take their performance to the next level. Do we trust facts?

Marketing 74

Marketing Conference Content Marketing Agency 74

Ishmael's Corner

JUNE 8, 2015

After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). This is because in the film industry ideas are not just a fleeting notion. In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Cision

JUNE 1, 2017

While I certainly know it is easier said than done to head into an interview or negotiation and truly not care about the result, I do believe that my “whatever happens, happens” attitude translated into a casual confidence that was highly effective.

Sports 245

Sports Agency Creativity Industry 245

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.

Conference 73

Conference Tourism Measurement Twitter 73

prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. Where can a slower approach enhance your storytelling? In preparation for my PR News talk, I interviewed Dan Farkas , a videographer friend of mine to get some first-hand insights. Why are we, as PR people, focusing on video? Isn’t that a marketing tactic?

Video 28

Video Travel Viral Resources 28

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Now, I grew up in a Christian home, but I still think there are some interesting lessons we can learn on effective public relations from the history of what is now the largest religion in the world.

Publicity 93

Publicity Creativity Measurement Twitter 93

Waxing UnLyrical

DECEMBER 28, 2010

Storytelling is the magic ingredient that gets people engaged. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Ann Bevans Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Publicity 99

Publicity Facebook Twitter Measurement 99

Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. Here’s our Masters in Marketing interview with Drew – who can clearly remember how to tell and promote a good story! So that’s how we approach storytelling in our work as well.

Interviews 50

Interviews Marketing Financial Insurance 50

NewsWhip

MAY 12, 2021

.” And, then sometimes the ideas are bigger or have a longer life cycle, and our creative team will go back to the drawing boards, take some time to put together a really thoughtful proposal, and then workshop it with the brand, and then we post it eventually.

Trends 78

Trends Branding Brand Reddit 78

Beyond PR

JUNE 1, 2017

While I certainly know it is easier said than done to head into an interview or negotiation and truly not care about the result, I do believe that my “whatever happens, happens” attitude translated into a casual confidence that was highly effective. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications.

Sports 81

Sports Agency Creativity Industry 81

prTini

JUNE 5, 2015

In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. On Monday, I shared insights and advice to help PR pros get started with video. (In

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Video Tools Fashion Skype 28