Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Analyze trends in real-time.

Social Media 52

Social Media Branding Brand Customer Service 52

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. You’ll need to embrace the trends of tomorrow to stay ahead in the game. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Multimedia Development & Visual Storytelling. Social Media & Community Management. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. What We Talked About on Growing Social New. Future trends in marketing and PR. Storytelling success stories. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. After that summer, I changed my concentration in the journalism school and never looked back! What are some of the biggest social media mistakes brands make? And yes, social media posts can live forever.

Social Media 227

Social Media Newspapers Reputation Community 227

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Solo PR Pro

JANUARY 7, 2019

Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

AUGUST 27, 2024

Invest in media monitoring tools that can help you track news trends and identify opportune moments for your campaigns. Remember to maintain open lines of communication with your media partners to quickly adjust your buys and placements as needed. Have contingency plans in place for your outreach and digital buys.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Social Media, we like…. Readwrite ( @RWW ): Insightful views on the latest tech trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Senior-level social content.

Branding 79

Branding Brand Survey Conference 79

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. Katherine is a Content Strategist working at the confluence of journalism + marketing. Now, city governments are involved. Katherine Ellis.

Training 97

Training Branding Brand Fashion 97

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Web 116

Web Data Trends Branding 116

Critical Mention

JUNE 24, 2018

Of course, my day also includes catching up with my social media friends. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? It’s never been more important for marketing and communications to work together.

Media 202

Media Storytelling Technology Data 202

Mark My Words

NOVEMBER 20, 2015

This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

Film 60

Film Television YouTube Video 60

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. Give our services a try.

Survey 102

Survey Marketing B2B Content Marketing 102

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? It helps me keep up with the latest trends and thinking about new ideas. Why or why not?

Sports 113

Sports Travel Television Journalism 113

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Content partnerships with major media outlets are taking off. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

MARCH 10, 2016

It used to be that an account executive only needed to build relationships with media outlets. Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. Chrissy is real and genuine on social media and happens to absolutely love Taco Bell.

Instagram 96

Instagram Advertising Advertising Storytelling 96

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 194

Writing Communications Marketing B2B 194