Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. 52% of CEOs surveyed want marketing to create new customers and retain existing ones. Thought leadership.

B2B 136

B2B Marketing Survey Analysis 136

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 98

Survey Trends Marketing Creativity 98

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Here is what our survey of 1,000 employed U.S. The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 125

Technology Study Communications Survey 125

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett. VP Research, Gartner. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. Happy to structure a business customer survey to assess the value of key service differentiators? They grasp “thought leadership”. Know how to synthesize market data in a single slide?

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 141

Financial Marketing Survey B2B 141

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 187

Journalism Real Estate Survey Report 187

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Don’t fear the vertical. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention.

Product Launch 78

Product Launch B2B Industry Case Study 78

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. There is no cheap and cheerful path to thought leadership. Good thought leadership is not easy; if it was, everyone would do it. Thought leadership isn’t just about new sales – it also helps keep customers.

B2B 144

B2B Software Ethics Leadership 144

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. >>> Need an extra pair of hands?

Software 117

Software B2B Company Marketing 117

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. AI will bring benefits and risks.

Trends 176

Trends Publicity Survey Privacy 176

PRSay

AUGUST 6, 2024

Quotes, say one in four reporters surveyed in a study by Greentarget. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies.

Writing 179

Writing Automotive System Leadership 179

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. It says that two-thirds of marketing shops have a leadership role in just one function: promotion.

Survey 95

Survey Marketing Product Launch Analytics 95

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% Overall marketing budgets tallied at 7.7%

Agency 107

Agency Survey B2B Media 107

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 154

B2B Study Marketing Education 154

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 97

Internal International Communications Employee 97

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 84

Survey Marketing Exercises Study 84

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 109

Survey Software Technology Tools 109

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. The story was grim for workers.

Survey 60

Survey Data Branding Brand 60

Wadds Inc.

OCTOBER 19, 2024

This sector could see expansion in offshore wind farms and development of new energy storage technologies. Defence: Enhancing national security while driving technological advancements and skilled employment. This could involve developing cutting-edge cybersecurity technologies. The deadline for submissions is 24 November.

Government 98

Government Industry Strategy Energy 98

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Technology: $124,500.

Survey 72

Survey Corporate Comparison Financial 72

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 77

Creativity Technology Marketing Web 77

5W PR

SEPTEMBER 6, 2024

Thought Leadership PR enables organizations to position themselves as industry leaders. Thought leadership can also influence industry standards and regulations. Build strong relationships with journalists covering cybersecurity and technology. Utilize social media platforms to engage with audiences and share security tips.

Communications 78

Communications Measurement Reputation Employee 78

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 132

Survey Ethics Leadership Course 132

Wadds Inc.

SEPTEMBER 29, 2024

Exploring the management dynamic between CEO, Chair and corporate affairs leaders Corporate affairs leaders work more closely with CEOs and chairs, playing a greater strategic role in business decision-making and leadership. The Deloitte study shows a high level of CEO understanding of (82%) and appreciation (95%) for corporate affairs.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. Gartner: 9.1%

B2B 137

B2B Survey Marketing B2C 137

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. click image for higher resolution).

Study 164

Study Communications Survey Pitching 164

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 80

Survey Industry Communications Corporate 80

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. In the technology vertical, budget growth is expected to grow even more – to 12.4%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 172

Survey Marketing B2B Study 172

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Thought leadership that doesn’t sell – sells. 48% “awarded business to the organization responsible for the thought leadership.”. 48% “awarded business to the organization responsible for the thought leadership.”.

Marketing 101

Marketing Survey B2B Government 101