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How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Local/Regional Awards. Telling Your Story.

Writing 52
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. I’m taking another week off from writing my letter next week.

Report 81
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2016: The Year of the (Marketing) Monkey

Shift Communications

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Mobile Crosses the Chasm. The mobile web is not coming , it’s here. Yet they are all fighting over mobile because that’s where everyone is.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. But how can PR pros take more mundane company news and get it into a local or national news story? Once you’ve established that, then pitch a reporter, he continues. — Beryl Love.

Pitching 120
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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 88