PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 88

Survey Measurement Employee Retail 88

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!” As an example.

Media 202

Media Storytelling Technology Data 202

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S.

Reputation 78

Reputation Financial Consumer Survey 78

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Vice President, Marketing Technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen.

Community 206

Community Nonprofit Conference Social Media 206

Cision

JUNE 3, 2016

Practically every brand has a social media presence. Social media is more than an array of communication platforms. In order to gain that knowledge and shape future campaigns, measurement is key. In order to gain that knowledge and shape future campaigns, measurement is key. Ready to start measuring your social ROI?

How To 120

How To Retail Measurement Tools 120

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. Dust off dormant contacts.

Retail 136

Retail Creativity Leadership Agency 136

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. One of the easiest ways to amplify coverage is using your paid media – the channels that require cash to extend your influence beyond your owned and shared networks.

How To 48

How To Media LinkedIn Retail 48

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified allows you to monitor all the major social media sites and online news sources. I’ve seen 30-day and 180-day limits in several other media monitoring products.

Software 113

Software Tools Publicity System 113

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Newsfile

OCTOBER 24, 2023

Utilize Analytics Promote Your Earnings Calls Ensure you let investors, analysts, shareholders, media, regulators and other stakeholders know the date and time of your virtual earnings call. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. If I dig into this particular chart, those spikes were caused by 4 big media hits. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Modern customers generally download ad blockers and other technology to help them avoid things like ads and display advertisements.

Consumer 74

Consumer Publicity Marketing How To 74

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. Vice President, Marketing Technology. – to achieve 20x ROI during the holiday shopping season. Be willing to invest just as heavily to reach the new page 1: Facebook. Christopher S.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

MARCH 11, 2015

How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics' are also key. No more suffering!

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 21, 2016

What variables, what quantifiable measures could we make of this question? Like or dislike implies the way we will measure, on a scale of some kind. We have defined data for our question: We will measure our customers. We deconstruct the question similarly to identify variables: We will measure consumers. Christopher S.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. I think it is evolving in ways that need to be measured and have metrics that we are not used to. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. The casual observer in any retail store will find it unmistakable. Lady Gaga is easy to label as being more popular than influential.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.

Marketing 60

Marketing B2B Local Customer Service 60

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Prohibition

JULY 15, 2020

Dyson worked with the government and The Technology Partnership to design a ventilator and order 1,000 within weeks of the outbreak to supply the NHS with much-needed equipment through the pandemic. Supporting our front-line workers: retailers who stood up to help NHS staff.

Branding 71

Branding Brand Healthcare Community 71

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Innovation in the PR industry is alive and well.

Agency 161

Agency Meeting Retail Energy 161

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Cision

APRIL 25, 2016

Ideally for eCommerce and retailers with high web traffic and large inventory). People – measure based upon people rather than cookies. Facebook wants you to use their unified pixel for campaign measurement, and they use the example in the image above where most people access the internet from multiple devices everyday.

Facebook 120

Facebook Advertising Advertising Measurement 120

Beyond PR

JUNE 5, 2018

But in order to really stake a claim in today’s overwhelming media pool, research must go a step beyond just following the hottest story of the day. Tools like Ubersuggest make it easy to see exactly which terms are driving in traffic while measuring important factors like competition and cost per click (CPC).

Media 40

Media Employee Pitching Data 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. With our limited 24 hours a day, we have to rely on friends, on influencers, and on media to only show us the good stuff and leave the rest behind. Vice President, Marketing Technology.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158