Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 145

Media Relations Media Print Software 145

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Remote PR Jobs

OCTOBER 29, 2024

You can cross reference your resume for skills and experiences that match closely with the job description and expand on them. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage.

Publicity 261

Publicity How To Examples Crisis Management 261

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It refers to a situation where the PR team offers first-crack at a story to one reporter and one reporter only. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

FEBRUARY 6, 2018

However, it’s CRUNCH time and you need media feedback as soon as possible to make sure the campaign is a success. Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Reporters are notorious for hating phone pitching because they are very busy and on deadline.

Pitching 84

Pitching Report Twitter Writing 84

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 136

Software Pitching System Analytics 136

Buzzstream

OCTOBER 30, 2024

It’s a fantastic analysis of the sites on a “bootstrap” budget that built the most referring domains in the past year. I primarily used their Site Explorer, focused on Anchors, Best by Links, and Referring Domains reports set to the past year. referring domains. How did the sites get their links?

Analysis 114

Analysis SEO Data Software 114

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. That’s the ultimate goal of great media relations — just not so soon.

Pitching 121

Pitching Media Relations Journalism Instagram 121

Stern + Associates

APRIL 7, 2023

Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. Here are a few tips to ensure you are delivering timely, insightful pitches to journalists when they need them most. Determine Whether the Story Will Have Lasting Relevance All stories aren’t built the same.

Strategy 69

Strategy Pitching Report Interviews 69

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Bad Pitch Blog

APRIL 2, 2014

And in doing so, its potential as a media relations tool has increased exponentially. Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. and "The Bad Pitch blog pwns. and "The Bad Pitch blog pwns. This is not Zen, bumper sticker b t.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

SEPTEMBER 2, 2015

However, it’s CRUNCH time and you need media feedback as soon as possible to ensure the campaign is a success. Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Reporters are notorious for hating phone pitching, they are very busy and on deadline so this makes sense.

Pitching 60

Pitching Report Twitter Writing 60

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. As long as it's coming from a genuine place, you can land some solid pitches. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media.

Pitching 58

Pitching Media Journalism Data 58

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 87

Content Marketing Marketing Pitching Survey 87

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Prohibition

JUNE 26, 2023

Here are some effective ways to convey your brand’s message: Earned Media Earned media refers to recommendations or praises by third parties who are perceived as unbiased. Broadcast Media Despite the online disruption, traditional broadcast media like TV and radio still hold sway over public opinion.

Company 62

Company Radio Social Media Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes.

Agency 224

Agency Construction Fashion Pitching 224

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Get more media pitching knowledge from Michael Smart here.

How To 153

How To Media Nonprofit Newspapers 153

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. When working with influencers, consider their: Relevance to your business and target audience Level of engagement on social media platforms Content quality and authenticity 5.

Strategy 93

Strategy Branding Brand SEO 93

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Crisis Communications Reputation 195

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Up until then I wasn’t sure.

Exercises 156

Exercises Writing Journalism Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

What I like to do is keep a priorities list and refer to it at the beginning of each day. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. What can wait a bit?

Internal 310

Internal International Meeting Leadership 310

Waxing UnLyrical

MARCH 7, 2012

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. ” See?

Pitching 75

Pitching Course Examples Engineering 75