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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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PR Strategies to Support Professional and Personal Haircare

5W PR

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

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What to Expect at the North American International Toy Fair

5W PR

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Industry experts share their experiences and expertise.

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PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. .

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Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. This isn’t exactly a new trend for 2022 as we’ve seen affiliate marketing creep into earned media coverage for a couple of years now. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.