The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry
Sword and the Script
MARCH 20, 2018
Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. They’re having experiences.
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