Product Launch Technology Trade Shows 
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
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ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.
Bianchi Biz Blog
JUNE 30, 2022
After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. it will be making at the show … yes, right now.
Bianchi Biz Blog
JANUARY 21, 2021
Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Sylca Kleiner. “We
Communications Conversations
APRIL 17, 2015
Livestreaming trade shows. Livestreaming product launches. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events.
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