Ronn Torossian

NOVEMBER 20, 2024

As artificial intelligence (AI) continues to reshape the digital marketing landscape, businesses are increasingly turning to AI marketing agencies to stay competitive and achieve their goals. These specialized agencies provide the tools, expertise, and strategic insights needed to harness the full potential of AI-powered solutions. But with so many options available, how can you determine […] The post Choosing the Right AI Marketing Agency for Your Business appeared first on.

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PR for Anyone

NOVEMBER 19, 2024

Sylvia Theisen is a psychotherapist-turned-coach who specializes in helping women regain their “midlife mojo.” With a strong background in social work, psychotherapy, and coaching, Sylvia has dedicated her life to empowering women over 50 to rediscover themselves and find new purpose. She launched her coaching business during the pandemic to address the rising need for guidance, personal growth, and reinvention, and has since become a beacon for women navigating midlife transitions.

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Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

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5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.

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Agility PR Solutions

NOVEMBER 17, 2024

The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little more than a strong internet connection and a few Slack channels to keep things ticking along nicely. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.

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PR for Anyone

NOVEMBER 19, 2024

On this segment on Good Day DC, I share tips, hacks, and recipes for easy stress-free Thanksgiving entertaining. Full segment coming soon… recipes below Stuffing Muffins Ingredients 3 tablespoon Butter 1 Large Onion 3 Celery Stalks 1 Egg 1 ½ cups Chicken Broth 1 box Turkey flavor Stovetop (or store brand) Stuffing Instructions Preheat oven to 375 degrees and spray muffin tin with cooking spray.

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Garrett Public Relations

NOVEMBER 18, 2024

Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.

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Media Trends Media Relations Report 95

Culpwrit

NOVEMBER 15, 2024

By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,… Continue reading Dealing with Job Elimination: Navigating Uncertainty The post Dealing with Job Elimination: Navigating Uncertainty appeared first on Culpwrit.

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Financial 114

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

NOVEMBER 20, 2024

The casino and gambling industries have long embraced technology to enhance the customer experience, but its role in marketing has grown exponentially in recent years. From artificial intelligence to virtual reality, technology is transforming how casinos engage with their audiences, attract new players, and retain loyal customers. By partnering with a casino marketing agency that […] The post Leveraging Technology to Boost Casino Marketing Campaigns appeared first on.

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Agility PR Solutions

NOVEMBER 18, 2024

Financial data can tell captivating stories about a company’s journey. It shows whether the company thrives, falters, or navigates steadily toward its goals. When investors and stakeholders examine this data, they gain insights into profitability and brand strength. This is why understanding financial metrics isn’t just about numbers; it’s about shaping a narrative that aligns […] The post Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR

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5W PR

NOVEMBER 19, 2024

In this digital era, where information travels at lightning speed, public relations has become more essential than ever. PR now transcends media relations, focusing on strategically managing a brand’s reputation across all digital platforms, fostering meaningful relationships with stakeholders, and shaping public perception. A cornerstone of effective PR is stakeholder engagement.

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Medianet Australia

NOVEMBER 13, 2024

Hi Mick! Thanks again for your time! Firstly, I want to ask about your role at 2SER. What do your roles there entail and how did you come to work at 2SER? And why do you think community radio/outlets like 2SER are more important than ever?

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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OnePitch

NOVEMBER 14, 2024

As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time. For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar.

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NewsWhip

NOVEMBER 13, 2024

The shift in news consumption News is changing – and merging with social media. Traditional models have given way to a fragmented, multi-platform landscape where billions of networked creators share content in real time. This shift demands a new approach to tracking information, one that ensures comprehensive coverage across both social media and online news sources.

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Agility PR Solutions

NOVEMBER 18, 2024

The Creator Economy had another booming year in 2024, growing by leaps and bounds, and becoming a central component of PR and marketing strategy with its trademark authentic engagement. What can the industry expect in 2025? The practitioners at global influencer agency Billion Dollar Boy compiled predictions on a comprehensive set of key themes that […] The post The Creator Economy in 2025: Influencer experts offer insights on what will drive the industry—and PR and marketing—in the comin

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5W PR

NOVEMBER 18, 2024

As a leading Beauty PR agency, 5WPR has been tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our latest installment features celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Notified

NOVEMBER 19, 2024

Investor days are the perfect opportunity to showcase business momentum, communicate a vision and build trust in long-term strategies.

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Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. This shouldn’t come as a surprise to anyone in the industry. Because of this, most brands are adopting the digital PR playbook to help boost their online presence, rankings, and overall brand awareness. Yet digital PRs can learn plenty from traditional PR.

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HMA Public Relations

NOVEMBER 18, 2024

In today’s #MediaMonday, meet Cassie Brucci, a writer for Phoenix New Times and AZ Foothills. Find out more on Cassie and her coverage which includes food and restaurant news, luxury lifestyle, local events and more. Take a look!

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Agility PR Solutions

NOVEMBER 17, 2024

In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on established media channels, digital PR harnesses the power of the internet and social media, allowing […] The post The digital shift: How small brands are leveraging digital PR for growth appeared first on Agility PR Solutions.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5W PR

NOVEMBER 18, 2024

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. You can read the full interview here. From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans. Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real.

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Bianchi Biz Blog

NOVEMBER 14, 2024

The time has come again! It seems we all collectively blinked and now find the holiday season quickly (too quickly?) approaching once again – with all its impending celebrations in tow. And while this festive time of year may bring thoughts of time spent outside of the workplace to revel and recharge with family and friends, for many it also brings an annual tradition within the workplace – the company / office holiday party.

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Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. As of November 13, 2024, BlueSky has surpassed 15 million users , reflecting its growing appeal. What is BlueSky? BlueSky is a decentralized social media platform designed to give users more control over their online experience.

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HMA Public Relations

NOVEMBER 14, 2024

When public relations and content creation teams come together, brands and businesses can create memorable stories that boost their message. Discover how public relations collaboration can enhance strategic content creation and drive results in this post from Justin Liggin.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Agility PR Solutions

NOVEMBER 17, 2024

Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency strategies, PR and content marketing professionals will discover broad and new career paths easily.

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5W PR

NOVEMBER 18, 2024

In the competitive landscape of Software-as-a-Service (SaaS), customer retention is a critical metric for long-term success. Retaining existing customers is significantly more cost-effective than acquiring new ones, making it a strategic imperative for SaaS businesses. It’s beneficial to work with a SaaS digital marketing agency to achieve the best results.

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PRSay

NOVEMBER 13, 2024

Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. 15 at PRSSA’s ICON 24 in Anaheim, Calif. Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members.

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