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How comms teams can stay ahead with prediction: Home Depot analysis

NewsWhip

Real-time prediction helps you stay ahead of every developing story, and this could have proved beneficial when a story about a homeless Home Depot employee made headlines. . The employee first made waves through a viral TikTok where she explained how she sleeps in her car and showers at a Planet Fitness.

Analysis 148
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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

Delta drew media attention for a viral TikTok involving an employee A story that first went viral on TikTok but then picked up a fair amount of media coverage was one about a transgender actress accusing a Delta employee of intentionally misgendering her in an airport altercation.

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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.”

Brand 78
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Feel-good stories won brand coverage in December 2022 with Walmart, UPS, and Amazon

NewsWhip

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370
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When to Scale a Business

5W PR

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. If a business has to increase the employee overhead to increase the quarterly sales goals by 50%, this is a sign that it’s time to scale the business. Optimizing Sales. Lead Generation.

Viral 88
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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199