Business Wire
OCTOBER 21, 2019
Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.
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Agility PR Solutions
OCTOBER 24, 2019
When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. With Halloween rapidly approaching, the company asked consumers about their spending habits for the holiday, including how much they spend on Halloween compared to […].
Deirdre Breakenridge
OCTOBER 21, 2019
A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. (And I promise, there will be no Season 4 spoilers in this post!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
OCTOBER 21, 2019
If you have an online business, it’s important not to fall into the trap of unhelpful stereotyping. Your profile for millennial customers needs to be nuanced and evidence-based if it’s going to be effective. The post 7 Ecommerce Tips to Build Trust and Engagement With Millennials appeared first on Prowly Magazine.
Deirdre Breakenridge
OCTOBER 25, 2019
What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica ( @jasmollica ), a professor in the School of Communication at American University in Washington, D.C. and Megan Wagner ( @meganmwagner ), professor of marketing at St. Bonaventure University are the hosts of the podcast, “ Pints and Pizza with Professors ,” where they offer up insight on life outside of college.
PRSay
OCTOBER 23, 2019
PRSA presented Richard Dreyfuss with its inaugural Civic Engagement Award yesterday during the 2019 International Conference in San Diego. The Academy Award-winning actor, who is passionate about bringing civics back to the American classroom, founded The Dreyfuss Civics Initiative to prioritize civics education. In a conversation with Rita Tateel, president of the Celebrity Source in Los Angeles, Dreyfuss said that he “comes from a very political, activist background” and was inspired by his gr
Ronn Torossian
OCTOBER 20, 2019
Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers. But one of the wonderful things about the marketing scene being so full of platforms and users is that, through the right lens, opportunity can be found just […]. The post How Savvy Marketers Find Opportunity Everywhere appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
OCTOBER 25, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to give you a case study. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […].
NewsWhip
OCTOBER 23, 2019
Who were the top publishers on Facebook in September 2019? What content drove the most engagement? We looked at the data to find out. As we head into the fall, it seems that publisher engagements are beginning to drop a bit from where they were in the summer, though they are still comparable with numbers from earlier in the year. We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of Sep
PRSay
OCTOBER 22, 2019
The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age o
Agility PR Solutions
OCTOBER 22, 2019
There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them. Everyone handles these personal challenges differently—and no one story is the same. Being a […]. The post Is PR stress damaging your mental health?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
OCTOBER 22, 2019
Public relations practitioner Mike Hind published a thread on Twitter about media framing following the three letters sent to the European Union. It’s so good that I asked him if I could publish it in full. The Letwin Amendment passed by Parliament on Saturday stipulated that Parliament would withhold approval of the latest Brexit deal until all legislation to enact it had been passed.
Communications Conversations
OCTOBER 24, 2019
Today, I celebrate 10 years as a solo social media and PR consultant. Truth be told, I don’t know if today is the actual anniversary. I can’t remember my “first day” in this role 10 years ago. It really doesn’t matter. What does matter is what’s happened in those 10 years. Because I’m about to fill up an entire blog post–and then some–talking about just that!
PRSay
OCTOBER 20, 2019
As a journalist, Laura Ling has traveled the world to tell stories about the struggle for freedom. “Many of the people I have met along the way have inspired me, from women in the Arab world speaking out about greater rights to indentured servants in the Brazilian Amazon lured to work there in backbreaking conditions,” Ling said. “I never truly understood what a luxury our freedom is until I went out in the world and met these people who had risked their lives for greater freedom — of course, un
Agility PR Solutions
OCTOBER 24, 2019
It seems that the trend in the workplace currently is that more flexibility is beneficial for employees. The research shows that allowing employees more flexible work schedules actually improves working conditions, morale, and productivity. But is this something that every company should explore? Perhaps. It’s important to take a few factors into consideration when thinking about a […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
OCTOBER 24, 2019
Having a long-lasting a successful career in public relations is challenging. Working in the industry requires a good amount of bravery, as often a public relations professional is tasked with managing reputation, dealing with needy clients, and doing damage control. So what exactly makes a PR pro successful, and what should an agency be looking for in their next superstar candidate?
Contently - Strategy
OCTOBER 24, 2019
A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. It’s the most direct connection you can have with your audience, short of showing up at work and slapping a PDF onto their sad desk lunch.
PRSay
OCTOBER 21, 2019
“Before dispelling a myth about a tragedy, you have to first understand how it affects you, and what it means to be in the middle of a tragedy while you’re living through it,” said Tanya Acker, judge on the Emmy-nominated TV show “ Hot Bench ” and host of “The Tanya Acker Show” podcast. “There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego
Agility PR Solutions
OCTOBER 21, 2019
Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. In such a scenario, meeting the expectations of customers and enhancing their experiences at every touchpoint has become very difficult for […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
5W PR
OCTOBER 21, 2019
Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Influencers are everywhere, ads now proliferate on every platform we use on a daily basis, and even our smart speakers are starting to talk back to us and tell us what we should buy. Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to.
Sword and the Script
OCTOBER 22, 2019
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time, it’s also when all the business units and functions really begin jockeying for the next year’s budget. There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewin
Steve Barrett on PR
OCTOBER 25, 2019
The social network's iconic but awkward founder gave a lackluster performance in front of Congress this week and it's not going to be good enough if Facebook wants to turn around its narrative.
Agility PR Solutions
OCTOBER 20, 2019
Marketing ideas and strategies do not need to cost a lot of money to be effective. In business, when money is tight, many departments get their budgets slashed at the knees. Therefore, when times are rough or when business is going downhill, be prepared that you might end up with little or no money for […]. The post Inexpensive marketing strategies for those on a tight budget appeared first on Agility PR Solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
5W PR
OCTOBER 24, 2019
Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages.
Stephen Waddington
OCTOBER 21, 2019
A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing. #FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. It aims to give public relations a voice around the critical area of governance for influencer marketing.
Mark My Words
OCTOBER 23, 2019
The Guardian. . As fallout over the extraordinary interviews continued, the PR expert Mark Borkowski said the couple’s participation in Sunday’s “heart-on-sleeve” programme had broken all the normal royal family rules of “never complain, never explain”. “You should just say, ‘that’s off limits’. But he made a story,” said Borkowski, who called the documentary a “complete and utter disaster”.
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