Sat.Dec 22, 2018 - Fri.Dec 28, 2018

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6 In 10 companies plan to expand creative teams in first half of 2019

Agility PR Solutions

What’s the employment outlook for creative talent? According to The Creative Group‘s latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. Thirty-seven percent of employers anticipate maintaining staff levels and primarily filling vacated roles.

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The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s get the bad news out of the way first.

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National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

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Aspire Higher: Consider Becoming a Member of the College of Fellows in 2019

PRSay

The end of the year is, perhaps, the best time to reflect as well as set new goals to help you aspire higher, both personally and professionally. For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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2018’s rise in customer expectations—and willingness to share data

Agility PR Solutions

Consumers have become increasingly savvy about service and support, their perceptions of a company, and their willingness to share data about themselves if it leads to a better experience, according to new research from digital enterprise software firm Five9 and Zogby Analytics. For businesses, the research validates the correlation between customer satisfaction and a positive […].

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PR predictions for 2019: 11 industry pros weigh in

Muck Rack

PR predictions for 2019: 11 industry pros weigh in

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The Best of Iliyana's Blog for 2018

Inbound PR

The Christmas holiday is always a good time for reflection. I think about the past year and what I've done, what I've learned, what I've achieved, where I've travelled (19 international trips and 13 countries visited to be precise), the people I've met, really everything about in my life. I also think about this blog and how for yet another year (its 7th!

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4 tips for improving and expanding your PR firm in 2019

Agility PR Solutions

With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum success. The below guide features the steps necessary to […]. The post 4 tips for improving and expanding your PR firm in 2019 appeared first on Agility PR Solutions.

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Betting on Sports Gambling

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car. If Buffalo Wild Wings launches a major initiative it’s considering, moms and dads might start teaching their kids a whole new set of skills, like how to place bets on teams that will cover spreads in big games.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 18 most popular Muck Rack posts in 2018

Muck Rack

The 18 most popular Muck Rack posts in 2018

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11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018

Sword and the Script

The Off Script series is a question an answer style interview published here about once per month. It’s an opportunity to talk to real marketing and PR professionals doing real work. It’s equal parts networking, professional development and a way to give something back. I have found the most interesting ideas come from people that aren’t just thinking about marketing problems all day – but from those also tasked with doing something to solve them.

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Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

What’s hot for tech enthusiasts in 2019? Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation.

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5W Launches CBD Focus Team

5W PR

Its official – cannabis is legal…kind of. U.S. President Donald Trump signed an $867 billion farm bill that removed industrial hemp from a list of federally controlled substances, making the way for cannabis component cannabidoil to become a trendy new ingredient. Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Is turnover a generational thing? 12 reasons why we quit our jobs

Agility PR Solutions

A 2016 survey conducted by Deloitte indicates that by the year 2020, two in three Millennials are expected to hand in their resignation and quit their job. But it’s not just a salary issue, according to research from PsychTests—and turnover isn’t a plague of the young either. The researchers call attention to factors all employers will […]. The post Is turnover a generational thing?

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U.S. biz state of loyalty—consumers prefer brands that support refugees 

Agility PR Solutions

Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees. The study, How Helping Refugees Helps Brands, utilized an online survey of more than 7,000 U.S. consumers to analyze how consumers […].

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Tips for determining the best bonuses for employee motivation

Agility PR Solutions

Motivating your employees is one of the most important things you can do as a business owner or manager. However, you need the right strategy in order to achieve it. If you don’t, you could end up not giving them enough bonuses or giving them more than necessary. Both of these mistakes could affect your […]. The post Tips for determining the best bonuses for employee motivation appeared first on Agility PR Solutions.