Ronn Torossian
JANUARY 31, 2019
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. But what […]. The post Do You Have a Pre-Crisis Checklist?
Mindful Marketing
JANUARY 26, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood. The person he guarded was my mother, because she made sure he had food.
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Business Wire
FEBRUARY 1, 2019
Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks.
Onclusive
FEBRUARY 1, 2019
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JANUARY 29, 2019
Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them. However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists […].
The Resolution Blog
JANUARY 31, 2019
The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers. I wanted to hear more so stopped by SWNS Media Group in New York to meet editor-at-large Jim Rich.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands don’t have Casper’s $240 million venture funding.
PRSay
JANUARY 29, 2019
For Amazon’s Kristin Graham, attention is the new professional currency. During a Jan. 18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 27, 2019
New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. The firm recently announced its 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America […].
Stephen Waddington
JANUARY 31, 2019
Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less. It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer.
Steve Barrett on PR
FEBRUARY 1, 2019
As an expectant nation prepares for a classic Super Bowl match-up on Sunday, the defining narrative has returned to the iconic battles playing out on the field rather than side issues such as race relations and concussion.
PRSay
JANUARY 30, 2019
In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days. “Due to its volume, search interest can be a good proxy for the public’s interests,” writes Axios. “Knowing which events persist in public memory and which ones
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JANUARY 27, 2019
Dark social is changing everything we know about social media marketing. Are you ready to join the dark side? In the early 2010s, social media sharing became the most powerful content distribution tool for marketers everywhere. As people were sharing more and more content on their Facebook, Linkedin, Twitter and Instagram accounts, we found ways […].
PR News
JANUARY 28, 2019
They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued. The post The Bottom Line on The Top Women in PR?
Barokas
JANUARY 29, 2019
Last Saturday, I joined over 1,000 women at the second annual Women in Cloud Summit hosted on Microsoft’s campus in Redmond. It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. During the event, I was honored to join the CEO Power Panel, along with Amy Nelson, Founder and CEO of The Riveter and Kristina Bergman, Founder and CEO of Integris S
NewsWhip
JANUARY 31, 2019
[…]. The post The surprising success of the Nike and Gillette ads, in six charts appeared first on NewsWhip.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
JANUARY 31, 2019
The issues surrounding social media have been front and center in recent months, but is it changing how regular social media users are actually using these platforms? According to new research from Regina Corso Consulting, over half of regular users (55 percent) say compared to a year ago, they find themselves using social media a […]. The post Has social media peaked?
Shift Communications
JANUARY 28, 2019
Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.). A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s come and gone. For some companies that can be easy.
PR in High Definition
JANUARY 30, 2019
The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. You’d think that there are ways around this for Google, but going by past behaviour, this could mean the death of Google News in Europe.
Sword and the Script
JANUARY 29, 2019
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to the same wish list of a dozen good ideas he had for PR. This isn’t uncommon in the corporate world. PR is often about problem-solving, and that can also bring out the “good idea fairy” where the idea isn’t nearly as solid as the fairy thinks.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
JANUARY 30, 2019
Generation Z has been shown to do things a bit differently than its predecessors when it comes to engaging with brands and entrusting influencers. New research from global consulting firm OC&C Strategy Consultants now reveals this group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced […].
PR 20/20
JANUARY 31, 2019
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio. MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intell
PR in High Definition
JANUARY 31, 2019
Feeling cold or frozen with indecision? As the cold weather arrives in the UK, it is important to remember that people live quite happily in the Arctic circle. As we all know from the famous quote by Alfred Wainwright, there’s no such thing as bad weather, only unsuitable clothing. As the UK is polarised, thinking Brexit is either brilliant, bo *ks or boring, whatever the outcome we are already in and facing a cold economic spell – and it won’t blow over quickly.
Critical Mention
JANUARY 30, 2019
Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Every solution has its own unique value proposition and feature set, and wading through the vetting process is often complicated. But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
JANUARY 27, 2019
As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different. The demand for content is rising and the size of the newsroom is shrinking—thus shifting the scope of the PR […]. The post How communicators can expand their skill sets in 2019 appeared first on Agility PR Solutions.
Reputation Us
JANUARY 29, 2019
There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “ Wells Fargo ‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.
Stephen Waddington
JANUARY 27, 2019
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia. Community based learning and the application of technology in learning were strong themes. Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student
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